Communications design lead – digital

2 weeks ago

Gandhinagar, India IshqME Full time

About Ishq ME Location: Chennai (Hybrid) | Brand: Ishq ME A recently launched brand, Ishq ME is designed for the contemporary woman with international sensibilities and eclectic tastes. Just as in art or music, our designs know no boundaries and thus come in a myriad of shades right from elements of nature to far flung corners of the world. All our designs, be it apparel, bags & jewellery are original designs inspired by women with global sensibilities. Bags are hand crafted mostly by homemakers who have made looking after their family a priority without giving up their own passion. The Ishq ME jewellery is made by Indian Karigars, which helps in preserving their way of life while creating pieces of global appeal. Each apparel piece is thus as unique as the women who adorn them, embracing their differences and imperfections with all that’s good. We ensure that there is no compromise on the quality, which is on par with international standards. Who says that you save the best for last when you can wear it everyday What You’ll Do - Lead the visual direction and design for all digital and e-commerce communication — website, social, campaigns, email, and marketplaces. - Create emotionally engaging and conversion-driven visuals that bring Ishq ME’s product stories to life. - Experiment relentlessly — run intense creative testing across formats, tones, and layouts to identify what drives attention, emotion, and performance. - Use AI-powered design tools (like Firefly, Midjourney, Runway, Chat GPT, etc.) to ideate, automate, and scale creative assets. - Collaborate with marketing, product, and CRM teams to craft data-informed, customer- centric designs -Build modular templates and design systems that support fast, dynamic campaign rollouts. - Stay ahead of fashion, design, and digital trends to evolve Ishq ME’s creative language. What You Bring - 6–10 years in digital communication design, preferably with a fashion or lifestyle D2 C brand. - Strong portfolio across digital, e-commerce, and motion design. - Mastery of Adobe Creative Suite, Figma, and AI-enabled creative tools. - Strategic thinker with a strong visual instinct and commercial understanding. - Passionate about blending fashion, technology, and design innovation.

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