Brand Strategist

2 weeks ago

Mumbai, India Pepper Content Full time

Pepper Content ( is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem.

We are looking to hire a Creative Brand Strategist to develop and execute content and communication strategies for an FMCG brand. The responsibilities will include determining the problem areas for a brand, understanding the objective and customer journeys, and directing a way forward via content to increase brand awareness and retention.

What you'll do:

  • Lead & own the end-to-end process of new business pitch presentations, from campaign concept to execution of sample creatives.
  • Collaborate with cross-functional teams (content, design, films, outreach, media, etc.) to craft compelling pitches that clients can't resist.
  • Work on a diverse range of projects: from binge-worthy OTT shows to innovative tech companies and heartwarming baby products.
  • Lead brainstorm sessions, guiding creative insights and ensuring ideas come to life for clients.
  • Conduct primary & secondary research to gather consumer, category, and company insights that inform pitch strategy.
  • Stay ahead of industry trends and analyze market dynamics to shape brand positioning and communication strategies.
  • Visualize and execute ideas across multiple platforms, ensuring seamless amplification of campaigns.

Who are you?

  • Live and breathe brands—you’re always up to date with the latest trends in social media and digital marketing.
  • You’re in the know about brand collaborations, viral campaigns, and the next big thing in digital marketing—always ahead of the curve.
  • Ideas are never in short supply—you’re constantly brainstorming and have a never-ending stream of creative thoughts.
  • Dive deep into client briefs, understanding their objectives and turning them into actionable, creative campaigns that solve problems.
  • Think outside the box—create innovative and interactive digital campaigns for both new business pitches and ongoing client work.
  • A passion for content and design, with a sharp understanding of consumer behavior and content consumption patterns.
  • Curiosity is your superpower—you’re constantly researching, talking to people, and diving deep into human behavior (not just relying on Google).
  • Use your research skills to derive actionable insights that inform and shape campaigns.
  • A natural storyteller, with presentation and persuasion skills that make your pitches unforgettable.
  • Always learning—you have a thirst for knowledge in advertising and digital marketing.
  • Lead the end-to-end process—from understanding client briefs to onboarding clients and driving campaign success.

Please note that this is an in-office role and we are looking at someone to join immediately.

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