Product Marketing Manager
4 weeks ago
Product Marketing Manager Sagepilot | Bangalore | Full-timeAbout Sagepilot Sagepilot is pioneering the future of customer experience with AI employees that transform how consumer brands engage with customers across their entire lifecycle.We're not building chatbots—we're creating autonomous AI coworkers that onboard into a brand's workforce, understand brand DNA, integrate with 300+ business tools, and deliver exceptional human-like experiences across every customer touchpoint.Our AI employees orchestrate complete customer journeys from acquisition (guiding discovery and initial engagement) to conversion (influencing purchase decisions and processing orders) to activation (onboarding and first-value delivery) to support (resolving issues and providing assistance) to retention & growth (driving repeat purchases, upsells, and advocacy).With 25M+ interactions managed for 250+ world-class consumer brands across retail, wellness, beauty, travel, healthcare, and finance, we are scaling rapidly.The Role We're seeking a Product Marketing Manager to own positioning, messaging, and go-to-market strategy for Sagepilot. You'll be the critical bridge between product, sales, and customers—translating our AI capabilities into compelling narratives that resonate with consumer brand leaders and drive pipeline growth.You'll craft the story of how AI employees transform the entire customer lifecycle, create content that reaches decision-makers where they engage, and build Sagepilot's voice as the category leader in autonomous customer experience.What You'll DoStrategic Positioning & Messaging Develop compelling product positioning, messaging, and value propositions for consumer brands across industries (retail, wellness, beauty, travel, healthcare, finance)Articulate how AI employees drive measurable impact across the full customer lifecycle: acquisition, conversion, activation, support, retention, and growthCreate differentiated messaging for various buyer personas: founders, CMOs, CX leaders, operations headsOwn competitive positioning and battle cards that highlight Sagepilot's autonomous capabilities vs. traditional chatbots and human teamsContent & Thought Leadership Build Sagepilot's authoritative voice in the consumer brand ecosystem through LinkedIn thought leadership, industry insights, newsletter content, and community engagementCreate diverse content formats: social posts, Twitter/X threads, blog articles, white papers, video scripts, infographics, and webinar presentationsTransform customer wins into powerful stories—from quick social proof snippets to comprehensive case studies demonstrating ROI across the customer lifecycleDevelop industry-specific use cases showcasing AI employee impact on acquisition rates, conversion optimization, activation success, support efficiency, and retention metricsSales Enablement Create high-impact sales materials: pitch decks, one-pagers, demo scripts, objection handlers, competitive battle cards, and ROI calculatorsDevelop lifecycle-specific collateral that helps prospects understand AI employee value at each stage of the customer journeyPartner closely with sales and business development to understand what resonates with prospects and continuously refine messagingBuild internal enablement programs to ensure the team can confidently articulate product valueGo-to-Market Execution Plan and execute product launches with cross-functional teams (product, sales, customer success, design)Conduct market research and competitive analysis to inform product roadmap and GTM strategyOwn website messaging, landing page copy, and conversion optimizationIdentify and engage in communities, forums, and channels where consumer brand decision-makers spend timeRepresent Sagepilot at industry events, conferences, and webinarsCustomer Insights & Performance Work with customer success to develop compelling customer stories that demonstrate quantifiable impactAnalyze campaign performance across channels and optimize based on engagement, pipeline contribution, and conversion dataGather voice-of-customer insights to inform messaging and product developmentTrack win/loss data to continuously improve positioning and competitive strategyWhat You'll BringRequired 2-4 years in product marketing , preferably in B2B SaaS, AI/tech, or customer experience platformsExceptional storytelling and writing skills —you can craft a viral LinkedIn post as easily as a technical white paperUnderstanding of consumer brands and the challenges they face in customer acquisition, engagement, and retentionTechnical aptitude to grasp AI/ML concepts and translate them for diverse audiences (business buyers, technical evaluators, end users)Sales enablement experience creating materials that directly impact win ratesData-driven mindset with experience measuring and optimizing marketing impactTrack record of successful product launches and go-to-market executionBachelor's degree requiredBonus Points MBA or advanced degreeExperience in the consumer brand ecosystem (D2C, e-commerce, retail, hospitality, wellness, etc.)Background in customer experience, CX technology, or marketing automationFamiliarity with the India consumer brand landscapeExperience building category-defining messaging for emerging technologyComfortable on camera creating video contentWhy Join Sagepilot Shape a Category : Help define how autonomous AI employees are understood and adopted by consumer brands globallyHigh Impact : Your work directly influences pipeline, win rates, revenue, and market positionFounder Proximity : Work directly with the founding team on strategic initiatives that shape company directionLearning Opportunities : Regular exposure to top consumer brands and their customer experience strategiesCreative Freedom : Experiment with new channels, formats, and approaches—we value innovation and calculated risk-takingMission-Driven : Be part of democratizing exceptional customer experience—enabling brands of all sizes to deliver world-class engagement at scaleWell-Funded Growth : Join a well-backed startup in a high-growth phase with strong investor supportOur Culture We're building a team that values:Customer obsession over feature listsClarity over complexity in communicationSpeed with thoughtfulness in executionLearning from both wins and lossesAuthenticity in how we show up in the market
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