Influencer Marketing Specialist

4 months ago

Gurugram, India HealthKart Full time

About HealthKart:

HealthKart is India’s leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have two marquee nutrition brands - MuscleBlaze & HK Vitals - which are leaders in their respective segments and follow an omni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people and have also served more than 10M happy customers raising over US$ 75M funds till date.


Roles & Responsibilities:

  • Device and execute end-to-end Influencer marketing strategy for the HK Vitals Skin portfolio.
  • Identify, build and maintain a working relationship with repertoire of Influencers – Paid as well as barter
  • Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media
  • Review and upgrade the influencer associations on a periodic basis performance metrics of social media engagement and traffic
  • Work on a business model to work with the influencers to optimize the results through the association on a long term basis
  • Track and maintain a repository of all influencer campaigns and deliverables
  • Manage Influencer and Affiliation/Referral partnerships
  • Support planning, stargazing and execution of various Influencer campaigns which involves brainstorming, content ideas, influencer screening across categories- Beauty, Wellness, Lifestyle & Fitness, communicating and coordinating, timely execution, and maintaining reports
  • On-boarding and managing new and existing influencers for various digital and offline campaigns and the day to day Influencer activities-Product/Offer launches and awareness, Paid collaborations, Referral codes, International blogger collaborations, etc.
  • Track performance of all influencer marketing projects
  • Keep a track of weekly targets and help the team to achieve the same
  • Measurable improvements to perform
  • Stay current with digital media trends and tools
  • Manage Referral Marketing via influencer partnerships
  • Ensure Influencer acquisitions and retentions via designing various programs and on- boarding influencers for the same
  • Work with other departments (product development, creative, merchandising, operations, and sales, etc.) to ensure goal and strategy alignment


Requirements:

  • Should be from an agency background having dealt with various Influencer campaigns. Skincare brand experience is a plus.
  • Good negotiation skills to ensure maximum ROI for the budgets
  • Should have worked with a mix set of influencers – Category A+, A, B, Micro
  • Understand nuances of working with influencers on different platforms – Youtube, Instagram
  • Blend of creativity, analytical, perseverance, and results-oriented problem-solving skills
  • Strong sense of ownership and appetite for learning
  • Proficient in Word, Excel (Moderate to advanced excel experience), Outlook and PowerPoint
  • An eye for potential digital creator
  • A team-oriented mindset and the ability to work with the wide range of individuals
  • Ability to flourish with minimal guidance, be proactive, and handle uncertainty
  • Should have 2-3 years of experience in Influencer marketing
  • Excellent communication skills
  • Bachelors/PG in marketing or relevant work experience

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