Regional Manager

4 weeks ago

Hyderabad, India vvGrad Full time

Job Title:

Regional Manager - Lead Gen

Apply :

Company: vvGrad, VigVed Innovations Pvt. Ltd.

Location: We Work, Survey No. 64, Building Number 9, 13th Floor, Madhapur, Hyderabad, Telangana 500081

Reports To: VP - Head of Study Abroad

Job Purpose:

The Regional Manager - Pan India (Lead Generation) is responsible for overseeing and driving lead generation efforts across various regions, managing teams to achieve sales targets, and supporting vvGrad’s expansion strategy. This role involves implementing and optimizing lead generation campaigns, analyzing performance metrics, and ensuring a steady pipeline of quality leads to support the company’s growth.

Key Responsibilities:
  1. Lead Generation Strategy and Execution
  • Develop and execute a lead generation strategy across regions, focusing on both digital and offline channels to attract potential clients and students.
  • Work closely with marketing and sales teams to ensure alignment of lead generation efforts with business objectives.
  1. Regional Team Management
  • Build, train, and manage a high-performing lead generation team across multiple regions to meet lead targets.
  • Set performance goals, monitor team progress, and provide regular coaching to enhance productivity and effectiveness.
  1. Campaign Management and Optimization
  • Oversee regional campaigns, including digital marketing, on-ground events, partnerships, and outreach efforts, to maximize lead generation.
  • Continuously monitor and optimize campaigns, utilizing data insights to improve conversion rates and lead quality.
  1. Market Research and Analysis
  • Conduct market research to identify potential opportunities and trends in each region, adapting lead generation tactics accordingly.
  • Analyze lead performance metrics, such as cost per lead, lead quality, and conversion rates, to optimize ROI and adjust strategy as needed.
  1. Cross-Functional Collaboration
  • Work closely with the marketing, sales, and operations teams to ensure seamless integration of lead generation efforts with the overall sales funnel.
  • Coordinate with the product team to understand offerings, enabling accurate positioning and messaging in lead generation activities.
  1. Relationship Building and Networking
  • Establish relationships with key stakeholders, educational institutions, and other entities across regions to build brand presence and generate leads.
  • Represent vvGrad at regional events, seminars, and industry forums to create brand awareness and foster partnerships.
  1. Reporting and Performance Tracking
  • Prepare and present regular reports on lead generation performance, highlighting regional trends, challenges, and areas of improvement.
  • Track regional KPIs, including lead volume, cost efficiency, and conversion rates, to meet monthly and quarterly targets.
  1. Budget Management
  • Manage the lead generation budget, ensuring optimal resource allocation across regions for maximum impact.
  • Monitor spending against budget to control costs and optimize lead generation expenditures.
Qualifications:
  • Education: Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
  • Experience: 8+ years of experience in lead generation or sales, with at least 3 years in a regional management role.
  • Skills:
  • Strong leadership and team management skills with a track record of building and motivating teams.
  • Proficiency in digital marketing tools, CRM platforms, and data analytics.
  • Excellent communication and relationship-building abilities.
Key Competencies:
  • Analytical Thinking: Strong ability to analyze lead generation data and make data-driven decisions.
  • Goal-Oriented: Results-driven with a focus on achieving and exceeding lead targets.
  • Adaptability: Comfortable working in a dynamic environment, with the ability to pivot strategies as needed.
  • Customer-Centric: Understanding of customer needs to tailor lead generation approaches.
  • Strategic Vision: Ability to think strategically about lead generation at a national scale.

Why Join vvGrad?

At vvGrad, we offer a dynamic work environment where you can make a real impact on the future of international education. Join us in shaping the experiences of students pursuing opportunities abroad and help us create lasting, valuable partnerships in the global education landscape.

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