High Salary: Content Strategist

1 week ago

Chennai, India AssetPlus Full time
We’re hiring an experienced Content Strategist to lead the development and execution of a comprehensive content strategy. In this role, you’ll manage content creation, oversee a dynamic team, and ensure that all content aligns with business objectives and brand identity. If you have 5+ years of experience, a strong understanding of Mutual Funds, Insurance, and Personal Finance, and proficiency in Hindi, we’d love to hear from you

Responsibilities

- Lead the development and implementation of a comprehensive content strategy that aligns with business objectives driving increased visibility, engagement, and business growth.- Oversee the entire content lifecycle, from ideation to execution, ensuring content across all platforms aligns with the brand’s tone, messaging, and long- term positioning strategy, while maintaining consistency and quality.- Spearhead the planning and execution of a content distribution plan across all platforms to maximize reach and engagement.- Manage a team of content writers, graphic designers, and video editors, providing creative direction to ensure the production of high-quality, on-brand content that meets strategic goals.- Collaborate with cross-functional teams to ensure that all content initiatives are aligned with broader business objectives.- Lead competitive analysis and market research efforts, staying ahead of industry trends and adapting content strategies to maintain a leadership position in the market and strengthen the company’s brand authority and positioning.- Drive SEO excellence by leveraging advanced keyword research, on-page optimization, and link-building tactics to ensure that all content maximizes organic traffic, supports lead generation, and contributes to business growth.- Drive data-driven decision-making by tracking, analyzing, and reporting on content performance using analytics tools, ensuring insights are used to refine strategies and enhance engagement and conversions.

Location: Chennai(Work from Office)

Compensation:

The offered compensation package will be based on the candidate’s prior experience and current Cost to Company (CTC)

Must Have:

- 5+ years of experience in content creation, strategy development, and distribution across various platform- Must have experience in content amplification strategies and performance monitoring across multiple channels- Must have prior experience leading and managing a team of content writers- A strong understanding of Mutual Funds, Insurance, and Personal Finance is required- Excellent writing and editing skills, with a strong creative flair- Proficiency in both written and spoken Hindi is a must

Why AssetPlus?

- Exponential career growth- Lucrative role and immense exposure to the industry- High scope for learning and knowledge development- Team engagement and culture-building activities- Young and vibrant team- Complimentary lunch- Regular team outings

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