Marketing Coordinator

4 days ago


Pune, India Touchwood Automations Full time

Role Overview:

As a Marketing Coordinator at TappAV, you will play a pivotal role in driving lead generation, enhancing brand visibility, and executing digital and social media marketing strategies. Your primary focus will be on growing awareness of TappAV’s offerings and driving measurable results through effective online marketing campaigns.


Key Responsibilities:

  • Develop and manage digital marketing campaigns across multiple platforms (social media, email, WhatsApp, etc.)
  • Create compelling graphic designs for marketing collateral
  • Execute paid advertising campaigns, including SEO and social media ads
  • Coordinate with outsourced agencies for specialized services and value-added tasks
  • Manage and create email marketing strategies, newsletters, and targeted outreach
  • Track performance metrics and analyze the success of marketing initiatives to optimize future campaigns
  • Assisting in CRM Applications to track database


Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field
  • Proven experience in digital marketing, social media management, and lead generation
  • Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva)
  • Knowledge of paid ad management (Google Ads, Facebook Ads) and SEO best practices
  • Strong organizational skills and the ability to manage multiple projects simultaneously
  • Ability to collaborate with external vendors and teams effectively

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