Public Relations Specialist

1 week ago

Bengaluru, India Wiingy Full time
Role Overview As the Digital PR Specialist, you will lead efforts to secure high-value press mentions, backlinks, and media partnerships by implementing creative, data-driven, and impactful PR campaigns. You will collaborate with internal teams to develop compelling narratives, build relationships with influential journalists, and position Wiingy as a leader in online education.
Location : Work from office, HSR, Bengaluru
Experience : 2+ Years
Key Responsibilities Develop and Execute PR Campaigns
Create and promote compelling reports, surveys, and studies that highlight key trends in education and tutoring.
Plan and execute PR campaigns tied to educational events, trends, and seasonal needs (e.g., SAT prep, back-to-school).
Data-Driven Storytelling
Leverage Wiingy’s platform data to generate unique insights and reports that resonate with journalists and target audiences.
Identify emerging trends and align campaigns with topics that lack comprehensive data in the market.
Content Creation and Strategy
Produce press releases, media kits, and data-driven content assets that position Wiingy as a thought leader in online tutoring.
Collaborate with internal teams to turn Wiingy’s data into actionable insights and newsworthy stories.
Backlink and SEO Strategy
Secure high-quality backlinks from reputable news outlets and blogs to improve domain authority and organic search rankings.
Create content assets that are easily shareable and cite-worthy to attract backlinks from authoritative sources.
Media Outreach
Build and nurture relationships with U.S.-based journalists, bloggers, and influencers in education, parenting, and EdTech sectors.
Develop personalized pitches and press releases to secure features in tier-1 and niche publications like Forbes, TechCrunch, and EdSurge.
Performance Analysis
Track key PR metrics such as media mentions, backlinks, referral traffic, and domain authority improvement.
Regularly report on campaign outcomes and refine strategies based on data insights.
Requirements
Experience :
2+ years in digital PR, media relations, or a similar role, with proven success in securing media coverage.
Experience creating and promoting data-driven reports, surveys, or curated content for media attention.
Skills :
Deep Research & analytical skills
Exceptional writing, pitching, and storytelling abilities.
Strong understanding of SEO, link-building strategies, and Google’s TrustRank principles.
Ability to analyze and present data insights effectively.
Preferred Qualifications :
Familiarity with PR tools like HARO, MuckRack, and Ahrefs.
Experience working with data-driven PR campaigns or creating media assets like industry surveys and curated reports.
Background in EdTech, education, or consumer-facing industries is a plus.
What We Offer:
Wiingy is a Linkedin Top Startup 2024.
Hands-on experience in a rapidly growing ed-tech company with a global impact.
Mentorship from experienced professionals in products, growth and tech
Opportunity to work on meaningful projects and make a real impact
About Wiingy:
Wiingy is an online tutoring marketplace that offers 1-on-1 online tutoring to school student, college, student and adults through its network of 4,500+ expert-vetted tutors for 350+ subjects including math, coding, math, science, computer science, AP, test prep, language learning, music and more.

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