Digital Marketing Specialist
1 week ago
Job Description: Freelance Performance / Digital Marketing Specialist
Experience: At least 5 years of experience handling performance marketing (at least 2 fashion brands)
We are seeking a Freelance Performance Marketing Specialist or Agency with proven expertise in driving growth for fashion brands preferably luxury fashion brands. This is an exciting opportunity to work with a premium fashion brand and contribute to its success.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and others to drive traffic, conversions, and sales.
- Develop and implement data-driven strategies to achieve brand growth goals, focusing on ROAS, CPA, and other key performance metrics.
- Conduct A/B testing on creatives, landing pages, and audiences to improve campaign performance.
- Collaborate with the creative team to deliver high-performing ads tailored to the fashion audience.
- Monitor analytics and prepare detailed reports to showcase campaign performance and growth impact.
- Provide actionable insights to improve marketing strategies based on campaign data.
Requirements
• Proven experience in performance marketing for at least 3 well-known fashion brands within India.
• Strong portfolio showcasing successful campaigns and measurable growth (ROAS, revenue, etc.).
• In-depth knowledge of fashion industry trends and customer behavior.
• Expertise in digital advertising platforms (Google Ads, Facebook/Instagram Ads, etc.).
• Strong analytical skills to interpret data and adjust campaigns for optimal results.
• Ability to work independently and deliver high-quality results within deadlines.
Preferred Qualifications
• Familiarity with e-commerce platforms like Shopify or WooCommerce.
• Knowledge of SEO, email marketing, and other digital marketing tools.
• Strong understanding of Indian consumer preferences in the fashion segment.
Application Requirements
• A detailed portfolio showcasing previous work with results achieved (preferably with fashion brands).
• Case studies or specific numbers to highlight success stories (e.g., growth in revenue, improved ROAS).
• References from previous clients (if available).
This is a freelance opportunity, and we are open to working with both individual specialists and agencies.
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