Student Field Research Executive

1 month ago


Thrissur, India Qube Cinema Full time

Student Field Research Executive


Objective: To discover and identify hyper-local FMCG brands including cement, TMT bars, and building materials companies across districts in Kerala including Palakkad, Malappuram, Thrissur, Thiruvananthapuram, Kozhikode and Ernakulam.


Key Responsibilities:

  • Conduct field research by making daily visits to grocery stores, local supermarkets, and other relevant outlets.
  • Document and make note of FMCG brands in various categories:
  • Kitchen products (spices, masalas, oils, grains)
  • Food & Beverage (packaged food/beverages, cold drinks, milk, candies, snacks, sweets, juices, ice creams, coffee, meat, etc.)
  • Household utility products (cleaning liquids, laundry detergents, air fresheners, disinfectants, insect repellents)
  • Toiletries (soaps, shampoos, shaving items, skin creams, dental care products)
  • Health & Wellness (OTC medicines, health drinks)
  • Interact with store owners to gather information on distribution and sales of these products, including:
  • Brand age
  • Location of headquarters
  • Monthly sales volume
  • Distribution across Taluks
  • Capture photos of promotional materials such as point-of-sale collateral, wall paintings, hoardings, hand notices, etc.
  • Identify leads from advertisements on local cable TV channels.


Lead Qualification:

  • Research brands further online to gather additional information including websites and contact details
  • Contact brands/companies to obtain contacts of individuals supervising branding, marketing, or owners


Duration: 4 weeks


Sample Leads:

  • GK Dairy , based in Kumbakonam -
  • Products: Dairy products under the brand name Tamil.
  • Artos , based in East Godavari - Artos Soft Drinks
  • Products: Soft drinks since 1919.
  • Kurnool Oil , based in Kurnool - kurnooloilsdamodara.com
  • Products: Range of cooking oils.


Requirements:

  • Currently pursuing studies or recently graduated in business, marketing, or related fields
  • Excellent communication and interpersonal skills
  • Ability to work independently and diligently
  • Detail-oriented with strong organizational skills
  • Comfortable traveling within designated districts in Tamil Nadu, Andhra Pradesh, and Kerala
  • Access to a smartphone for capturing photos and conducting online research


Benefits:

  • Gain hands-on experience in field research and market analysis
  • Opportunity to contribute to the growth of local businesses and industries
  • A certificate of internship from India’s leading digital cinema technology company



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