Cybage Software | Programmatic Campaign Manager | india
14 hours ago
Location : Pune/Gandhinagar/Hyderabad
Experience : 4+years
As a Programmatic Campaign Manager , you will be responsible for managing and optimizing programmatic advertising campaigns. Your primary responsibility will be to drive effective and efficient media placements to reach target audiences and achieve campaign objectives with proactive communication to teams and clients to meet campaign goals.
Job Description:
Set up programmatic campaigns in select DSPs (The Trade Desk, Amazon DSP, Xandr, Facebook, AdWords, Google Marketing Platform, or any other associated ad serving technology), manage budgets and spend pacing, and optimize performance
Design and implement strategies to improve performance for clients, supporting recommendations with results data
Proactive communication to internal teams and external clients on delivery and performance challenges with strategic recommendations to course-correct
Implement and build on best practices for bidding, budget management, ad operations and reporting
Financial planning, forecasting, and optimizing budget allocation across various platforms and channels
Utilize ad verification tools, viewability metrics, and fraud detection techniques to ensure the effectiveness and safety of your campaigns
Create case studies to support best practices
Educate internally and externally on DSP functionality, results and optimizations
Support the development of POVs to inform clients and agency personnel about changes in RTB and programmatic marketplace technology
Job Role:
Problem solver with the ability to develop creative solutions
Results and solutions-oriented
You have a solid understanding of media performance, reporting and analytics with attribution experience a great advantage
You have a deep understanding of programmatic advertising concepts and optimizations, including media buying strategies, such as audience targeting, retargeting, contextual targeting, and geotargeting
Comfortable with client-facing communications
Comfortable working with multiple timelines and deliverables
Comfortable working with large sets of data and numbers
Comfortable setting expectations and pushing back when needed
Required Skills:
Previous experience in programmatic buying or campaign management with The Trade
Desk, Amazon DSP and/or Simpli.fi preferred but not required
Ability to work proactively, maintain a high level of productivity, and manage multiple priorities
Deep knowledge of the digital advertising landscape and best practices
Experience in Google Analytics, Google Ad Manager, SSP’s, and/or social platforms is a bonus
Ability to stay updated with the latest trends, industry news, algorithm changes, and best practices
Exposure to A/B testing
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india Cybage Software Full timeLocation : Pune/Gandhinagar/Hyderabad Experience : 4+years As a Programmatic Campaign Manager , you will be responsible for managing and optimizing programmatic advertising campaigns. Your primary responsibility will be to drive effective and efficient media placements to reach target audiences and achieve campaign objectives with proactive communication to...
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