Chief of E-Commerce

2 days ago

Mumbai, India Search Value Consultants Pvt Ltd Full time

Job Title : Head of E-Commerce Location: Mumbai Reports to : Chief Business Officer – Consumer Business Role Overview: The Head of E-Commerce will be responsible for leading Pidilite’s e-commerce agenda for its Consumer Products portfolio. This role will focus on strengthening the presence of Pidilite’s iconic consumer brands (Fevicol, Feviquick, Dr. Fixit, M-Seal, Hobby Ideas, and others) across digital commerce channels. The mandate includes driving growth on marketplaces, building a robust Direct-to-Consumer (D2C) presence, unlocking opportunities in new-age formats like quick commerce and social commerce, and ensuring that Pidilite’s consumer brands remain category leaders in the online ecosystem. Key Responsibilities: Strategy & Business Growth Define and execute the e-commerce strategy for Pidilite’s Consumer Business, aligned with overall business objectives. Deliver revenue and profitability targets for the e-commerce channel while building sustainable, long-term category growth online. Drive business expansion across marketplaces, D2C, quick commerce, and emerging digital commerce models. Marketplace & Channel Development Manage strategic partnerships with all relevant Ecommerce platforms.   Lead annual and quarterly joint business plans with platforms to drive visibility, category leadership, and brand salience. Ensure availability, assortment, and optimized pricing to win in the digital shelf environment. D2C & Consumer Engagement Build and scale Pidilite’s D2C initiatives to create stronger consumer connect and loyalty. Use consumer insights and data analytics to personalize offerings and enhance consumer experience. Strengthen omni-channel synergies by linking offline brand equity with digital-first commerce initiatives. Brand & Marketing Integration Collaborate with brand and marketing teams to design digital-first campaigns that resonate with online consumers. Lead content optimization, SEO/SEM, influencer marketing, and performance campaigns tailored for Pidilite’s consumer categories. Build thought leadership for Pidilite brands in DIY, repair, craft, and home improvement categories through e-commerce platforms. Cross-functional & Operational Leadership Partner with supply chain, finance, and IT teams to ensure efficient operations, accurate forecasting, and on-time fulfillment. Lead, mentor, and grow a high-performing e-commerce team with expertise across account management, marketing, and analytics. Data, Insights & Analytics Build strong data-driven capabilities to monitor channel performance, profitability, and consumer behavior. Share insights with category and brand teams to strengthen innovation pipelines and consumer-centric strategies. Requirements: MBA or equivalent; professional certifications or executive education in e-commerce/digital marketing is a strong plus. 14–15 years of digital commerce experience, with experience in leadership or P&L ownership. Demonstrated success in scaling e-commerce businesses and managing channel P&L. Strong understanding of consumer categories, digital shelf dynamics, and e-commerce marketing levers. • Experience in partnering with leading platforms and shaping D2C strategies. . Skillset Required: Strategy & Business Growth, Marketplace & Channel Development, D2C & Consumer Engagement, Brand & Marketing Integration, Cross-functional & Operational Leadership, Data, Insights & Analytics

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