Admissions & Marketing Head (Expatriate)
3 weeks ago
Admissions and Marketing Head. Expatriates are preferred for this role.
This individual will manage both the admissions process and marketing strategy to attract high-caliber students, build the school’s brand in the local community, and establish it as a premier educational institution in Bangalore. The ideal candidate will have a comprehensive understanding of the educational landscape, both in India and globally, and be skilled in leading integrated marketing campaigns while ensuring a smooth and efficient admissions process.
Key Responsibilities :Admissions Management :Admissions Strategy & Planning :Develop and implement a comprehensive admissions strategy aligned with the school’s global reputation and local market needs.Set clear admissions targets and ensure that enrollment goals are met for each academic year.Oversee the admissions process from inquiry to enrollment, ensuring a seamless experience for prospective students and their families.Admissions Process Optimization :Streamline the application process, including form submissions, interviews, assessments, and documentation.Ensure compliance with all local education regulations, including those related to student visas (if applicable) and other legal requirements.Work closely with the school’s leadership team to assess, interview, and select students who align with the school’s academic ethos and values.Student Recruitment and Retention :Develop targeted recruitment campaigns to attract students, particularly for key entry points (e.g., kindergarten, Grade 1, and Grade 9).Collaborate with local agents, education consultants, and other partners to build strong networks and pipelines for student enrollment.Focus on student retention strategies, ensuring families feel connected and supported throughout their child’s journey at the school.Marketing Strategy & Brand Development :Brand Positioning & Awareness :Establish the school as a leading, prestigious institution in Bangalore through strategic branding and marketing efforts.Develop a unique value proposition that emphasizes the school’s heritage, high standards of education, and global approach, tailored to the local context.Create and execute marketing campaigns that highlight the school’s key strengths, such as academic excellence, extracurricular opportunities, and international exposure.Digital and Traditional Marketing :Lead the development and execution of both digital and traditional marketing strategies, including SEO, SEM, social media marketing, email campaigns, and offline outreach.Oversee content creation for all marketing channels (website, social media, brochures, newsletters) to ensure consistent messaging and quality.Utilize social media platforms to engage with prospective students and parents, showcasing student achievements, school events, and academic programs.Community Outreach & Partnerships :Build relationships with local schools, educational consultants, and community organizations to increase brand awareness and referrals.Represent the school at local education fairs, exhibitions, and events to promote the school and engage with prospective families.Engage with key opinion leaders (KOLs) and influencers in the education sector to enhance the school’s credibility and visibility in the community.Event Management :Open Houses & Information Sessions :Organize and lead school tours, open houses, and parent information sessions to provide prospective families with a clear understanding of the school’s ethos and academic offerings.Plan and execute school events, such as orientation programs, parent-teacher meetups, and student exhibitions, to foster strong connections with the local community.Admissions and Marketing Events :Host webinars and other digital events to reach a wider audience of prospective parents, especially those in other cities or regions.Coordinate and participate in local education conferences and seminars to showcase the school’s educational model.Market Research & Analysis :Competitor Analysis :Conduct thorough market research to understand local educational trends, competitor offerings, and prospective parent needs.Identify opportunities for differentiation and refine the school’s marketing approach based on insights gathered from the local market.Performance Metrics :Regularly track and report on key performance indicators (KPIs) for admissions and marketing campaigns.Analyze data to understand conversion rates, lead generation quality, and ROI for marketing expenditures.Team Leadership and Cross-Functional Collaboration :Team Management :Lead, mentor, and manage the admissions and marketing team, setting clear goals and expectations for performance.Provide training and development opportunities to ensure the team is equipped with the latest marketing techniques and admissions best practices.Collaboration with Internal Stakeholders :Work closely with the Principal, academic leaders, and operations team to ensure alignment between the admissions strategy and the school’s academic and operational priorities.Collaborate with the finance team to ensure smooth coordination on tuition fees, scholarships, and other financial elements related to admissions.Qualifications :Expatriates are preferred for the roleExperience :Experience in admissions and/or marketing, preferably in the education sector.Experience in managing both admissions processes and integrated marketing strategies for educational institutions, ideally with an international or premium education brand.Demonstrated success in driving student recruitment and enhancing brand visibility in a competitive market.
Skills :Strong understanding of digital marketing, social media, SEO/SEM, content marketing, and analytics tools.Ability to analyze market trends and adapt marketing strategies to meet local needs while maintaining global brand consistency.Excellent communication, presentation, and interpersonal skills, with the ability to engage and influence a wide range of stakeholders.Strong project management skills, with experience handling multiple initiatives simultaneously.
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