Associate Marketing Manager

2 weeks ago


Mumbai, India CRIF India Full time
About CRIF :

CRIF India

is one of India’s leading Fintech Company, provider of Credit Information, Business Information, Analytics, Scoring, Credit Management and Decisions Solutions.CRIF High Mark , a RBI licensed credit bureau, with its extensive bureau database provides information and analytical solutions to banks, NBFCs, insurance companies, telecom service providers amongst others.

of the RoleDevelop and implement a comprehensive marketing strategy to achieve CRIF India's brand awareness and lead generation goals.Oversee all aspects of CRIF India's PPC, social media, content marketing, and email marketing activities.Manage and optimize paid advertising campaigns to ensure maximum return on investment.Lead content development for various marketing materials, ensuring brand consistency and message clarity.Act as the central point of contact for all CRIF India communication, crafting compelling narratives and managing media relations.website development, improvement (wrt UI/UX) and maintenanceAnalyze marketing campaign performance and translate data insights into actionable strategies.Key Responsibilities and Achievements (KRAs)Develop and execute annual marketing plans that align with CRIF India's overall business objectives.Increase brand awareness and website traffic through successful digital marketing campaigns.improvement of customer journey for B2C for revenue generationGenerate qualified leads through targeted campaigns.Optimize paid advertising campaigns to achieve a defined cost-per-acquisition (CPA) goal.Develop high-quality content that resonates with the target audience and supports marketing goals.Manage and maintain a consistent brand voice across all communication channels.RequirementsBachelor’s degree in marketing or a related field (MBA preferred).6-7 years of experience in digital marketing with a proven track record of success.Extensive knowledge of SEO principles, PPC advertising platforms (Google Ads, LinkedIn Ads, Meta Ads), and social media marketing.Strong analytical skills with proficiency in web analytics tools (Google Analytics).Excellent communication and collaboration skills with the ability to work effectively across departments.Understanding of website UI/UX principles is a plus.



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