Senior Product Marketing Associate

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS. We are seeking a Senior Product Marketing Associate (Demand Generation) to help power the marketing engine targeting one of our most strategic growth industries. This role will be critical in executing high-impact campaigns that build awareness, engage target accounts, and generate qualified pipeline. This is a hands-on role for a marketer who thrives on execution excellence, data-driven insights, resourcefulness, and collaboration across teams. You will support campaign delivery across digital, events, ABM, and partner channels, ensuring programs are executed flawlessly. What you'll do: You’ll work closely with the marketing functions and sales to ensure demand generation efforts are tightly aligned with the GTM priorities, marketing plan and pipeline goals for the industry. Campaign execution & operations Partner to execute integrated marketing programs (digital, events, email, paid media, webinars, ABM, etc.). Manage campaign operations, including campaign set-up, project management, creative asset coordination, and execution timelines. Support the delivery of industry-specific events (ZS’s hosted and industry events, lunch & learns, executive roundtables, etc.), coordinating logistics, registrations, and follow-ups. Demand generation & pipeline support Execute nurture programs and account-based tactics to drive engagement within targeted accounts. Support SDR enablement by ensuring leads are properly captured, routed, and followed up on. Help monitor lead flow and campaign performance metrics to ensure industry pipeline goals are met. Analytics & optimization Help track and report on campaign performance (leads, MQLs, SQLs, pipeline contribution, etc.). Provide actionable insights and recommendations for optimization (channel mix, tactics, etc.) Collaboration & cross-functional partnership Work with the Industry Marketing Manager to ensure campaigns reflect industry-specific narratives and priorities. Work closely with Content and Creative teams to adapt and create campaign assets. Collaborate with Sales and SDRs to maximize program follow-up and account engagement. What you’ll bring: 4-6 years of experience in B2B demand generation, campaign marketing, or marketing operations, ideally in SaaS, with proven ability to manage campaigns end-to-end. Collaborative and proactive, with excellent communication skills and attention to detail. Hands-on experience with marketing automation and CRM tools (Marketo, Microsoft Dynamics, Workfront and Monday). Strong project management skills, able to juggle multiple priorities and deadlines with precision. Able to operate independently, solve problems with limited oversight, and propose improvements proactively. Data-driven mindset. Comfortable analyzing metrics and making recommendations. On-time, high-quality execution of campaigns and events. Clear and consistent reporting of campaign performance with actionable insights. Strong collaboration across marketing, sales, and SDRs to maximize program impact. Growing expertise in demand generation, positioning you for expanded responsibility. Fluency in English Client-first mentality Intense work ethic Collaborative spirit and problem-solving approach How you’ll grow: Cross-functional skills development & custom learning pathways Milestone training programs aligned to career progression opportunities Internal mobility paths that empower growth via s-curves, individual contribution and role expansions Hybrid working model: ZS is committed to a Flexible and Connected way of working. ZSers are onsite at clients or ZS offices three days a week. Combined flexibility to work remotely two days a week is also available. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections. Perks & Benefits: ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member. We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections. Travel: Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.