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Senior Associate

4 months ago

Bengaluru, India Razorpay Full time

About the Role:


We are looking for a passionate and results-oriented Performance Marketing Senior Associate to join our dynamic team. In this role, you will play a key role in driving user acquisition for Razorpay's B2B business through various paid advertising channels. You will be responsible for developing and executing data-driven performance marketing strategies, optimizing campaigns for maximum ROI, and collaborating with cross-functional teams to achieve ambitious growth targets. You will also be supporting our senior performance marketing professionals in developing and executing data-driven marketing campaigns to acquire new B2B users for Razorpay.


Responsibilities:


  • Manage and optimize paid advertising campaigns across various channels (e.g., Google Ads, Facebook Ads, LinkedIn Ads) with a focus on B2B audiences.
  • Conduct in-depth keyword research and competitive analysis to identify high-performing keywords and target audiences.
  • Develop and implement A/B testing strategies to continuously improve ad copy, landing pages, and campaign performance.
  • Analyze campaign data and generate insightful reports to measure performance, identify areas for improvement, and inform future campaign strategies. Monitor campaign performance, track key metrics, and generate Daily/ Monthly/weekly reports to identify areas for improvement.
  • Stay updated on the latest trends and innovations in digital marketing and performance marketing.
  • Collaborate with cross-functional teams (e.g., product, design, sales) to ensure seamless campaign execution and alignment with overall business goals.
  • Contribute to the development and implementation of performance marketing best practices within the team.


Qualifications:


  • 3-5 years of experience in performance marketing with a proven track record of success in B2B performance marketing.
  • Expertise in paid advertising platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
  • Excellent analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
  • Strong communication and presentation skills to effectively communicate campaign performance and recommendations to stakeholders.
  • Ability to work independently and manage multiple projects simultaneously while meeting deadlines.
  • A data-driven approach to marketing with a focus on continuous improvement.
  • Passion for learning and staying updated on the latest trends in performance marketing.
  • Should be a team player.


Bonus Points:

  • Experience working in the Payments/Fintech industry is a plus.
  • B2B experience is a plus
  • Experience working in a fast-paced environment.