▷ 15h Left: Digital Marketing Specialist

4 days ago

Hyderabad, India Meechu Full time
Job Description: Digital Marketing and E-Commerce Specialist

Position Overview: We are seeking a highly skilled and results-driven Digital Marketing and E-Commerce Specialist to join our team. The ideal candidate will be responsible for strategizing, executing, and optimizing digital marketing campaigns while managing and growing our e-commerce platforms. This role combines creativity with analytical expertise to enhance online presence, drive sales, and deliver measurable results.

Key Responsibilities:

1. Digital Marketing Strategy and Execution:

- Develop, implement, and optimize comprehensive digital marketing strategies across multiple channels (SEO, SEM, social media, email marketing, etc.).- Manage paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and others.- Create and curate engaging content tailored to target audiences.

1. E-Commerce Management:

- Oversee day-to-day operations of e-commerce platforms, including website, Amazon, Flipkart, and others.- Optimize product listings, pricing, and promotional strategies to maximize visibility and sales.- Analyze and report on sales performance, traffic, and conversion rates to identify areas for improvement.

1. Website and UX Optimization:

- Collaborate with web developers and designers to enhance website functionality and user experience.- Ensure the website is SEO-friendly, mobile-responsive, and aligned with current e-commerce trends.- Monitor and address technical issues promptly.

1. Analytics and Reporting:

- Track, analyze, and interpret key performance metrics across digital channels and e-commerce platforms.- Prepare detailed reports with insights and recommendations for continuous improvement.

1. Customer Engagement and Retention:

- Develop strategies to engage customers through personalized email campaigns, loyalty programs, and remarketing efforts.- Respond to customer inquiries and reviews to maintain a positive online reputation.

1. Collaboration and Innovation:

- Work closely with cross-functional teams, including sales, design, and operations, to align strategies and achieve business goals.- Stay updated on industry trends, technologies, and competitor activities to bring innovative ideas to the table.

Qualifications and Skills:

- Bachelor’s degree in Marketing, Business, or a related field.- Proven experience (3+ years) in digital marketing and e-commerce management.- Strong knowledge of digital marketing tools, including Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.- Proficiency in e-commerce platforms like Shopify, WooCommerce, Amazon Seller Central, etc.- Excellent analytical, organizational, and communication skills.- Creative mindset with the ability to generate compelling marketing campaigns.- Familiarity with HTML, CSS, or basic web design is a plus.

What We Offer:

- Competitive salary and performance-based bonuses.- A dynamic and collaborative work environment.- Opportunities for professional development and growth.- Involvement in exciting and innovative projects.

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