Regional Sales Executive

4 days ago

Chandrapur, India Pernod Ricard Full time

Band 5BKEY RESPONSIBILITIES Deliver on budgeted sales objectives on a continuous basis through effective market liaising, DSM management, syndicate/ bond management, inventory management, etc., in adherence to the company’s compliance standards. Set direction for a process compliant and consumer centric team culture (DSMs) by managing performance, communicating brand objectives and providing training on various company processes. Ensure availability and visibility of products as per the prescribed format, by conducting regular shop audits and ensuring timely disbursement of  trade schemes (post necessary approvals) Implement and facilitate execution of initiatives on product positioning, visibility, market penetration, new market development and channel segmentation in order to augment business and exceed profit margins. Monitor and analyze consumer behavior and relevant reports (market coverage plan, monthly plan achievement, outlet wise reports etc.) to proactively identify opportunities and risks, re-prioritize resources to maximize sales opportunities. Develop deep market intelligence by engaging with different stakeholders in the industry and regarding any movement of competition in terms of launch, activation and promotions. Effectively use all levers of the brand / portfolio P&L, to optimize business performance (budget control, traded schemes, resources allocation optimization, cost optimization, pricing strategy, inventory monitoring etc.) Actively liaison, collaborate and communicate with Manufacturing, Marketing, Finance, HR, External Affairs and other functions to seamlessly drive business and forecast any impending issues. INTERACTIONS INTERNALLY With Marketing/ Activation for planning and execution of Promotions, installation and maintaining of signage. State coordinator for stock/ permit State Heads for guidance and approvals With the Zonal SDM for systems/ formats/ SRS EXTERNALLY Excise/ Corporation to maintain smooth business environment Create and maintain relations with high net worth individuals/ opinion leaders who are either consumers/ potential consumers Maintain healthy relationship with the Trade Partners PROFILE DETAILS QUALIFICATION An MBA graduate with 4-6 years of experience in the FMCG/ FMCD industry EXPEREINCE Proven track record of leading an outsourced sales force Ability to train the DSM/ 3rd party Analytical ability: analyze market data Ability to liaise at all levels internally and externally Good administrative skills BEHAVIOURAL SKILLS Flexible and creative Exceptional social and communication skills, well groomed, with a pleasing personality An individual with high energy and enthusiasm Willing to travel extensively Job Posting End Date: Target Hire Date : Target End Date :

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