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Category Analyst
3 months ago
About Lowe’s India: At Lowe's India, we are the enablers who help create an engaging customer experience for our $97 billion home improvement business at Lowe's. Our 4000+ associates work across technology, analytics, business operations, finance & accounting, product management, and shared services. We leverage new technologies and find innovative methods to ensure that Lowe's has a competitive edge in the market.
To know more about Lowe's India, visit Lowes.co.in
Core Responsibilities:
As an Analyst in the Digital Category Optimization team, your daily activities will include:
- Performance Tracking: Monitor AOP attainment daily, identify gaps, and proactively address potential misses.
- Analytics & Reporting: Track and report gaps in pacing, AOV, and conversion; conduct thorough root cause analysis (RCA) on weekly performance.
- Stakeholder Communication: Ensure transparent and clear communication with all stakeholders regarding timelines and outputs.
- Data-Driven Insights & Action Plans: Understand the e-commerce business at a category level, analyze customer data (onsite behavior, product preferences, qualitative feedback etc.), and translate insights into actionable business recommendations. Create and implement action plans to address identified opportunities.
- Market Study & Competitive Intelligence: Conduct market studies to understand best industry practices, enhancing digital customer experiences.
- Hands-On Data Analysis: Aggregate data from various sources, derive insights and recommendations to support short-term and long-term category strategies.
- Proficiency in Analytic tools: Use tools like Adobe Analytics and Medallia to derive business insights; support ad-hoc data analysis requests.
- Cross-Functional Collaboration: Work effectively within a large global team and partner across functions to support enterprise-level initiatives
- Project Ownership: Take full ownership of projects, from initial analysis to final implementation, ensuring that all deliverables meet the highest standards of quality and accuracy.
- Innovation: Identify opportunities for innovation and efficiency in processes, driving efficiency.
Primary Skills:
- Proficiency in one or more: Google Analytics, Adobe Analytics, SQL, Power BI
- Highly proficient in MS Office suite (Excel, Access, Word, PowerPoint, Outlook)
- Background in analytics and statistics. Strong ability to analyze data, draw insights, and translate them into business recommendations
- Understanding of online merchandising, marketing, and selling principles
- Strong interpersonal and communication skills, with the ability to work effectively with diverse teams across different functions.
- Excellent written and verbal communication skills, capable of conveying complex data insights to non-technical stakeholders.
- Ability to perform in a fast-paced, changing environment
- Excellent time management skills, with the ability to prioritize tasks and deadlines.
- Ability to identify opportunities for AB testing, design test parameters, and request implementation to optimize website performance.
- Proficiency in conducting cohort analysis to understand customer behavior patterns over time.
- Develop and implement strategies to re-engage customers, enhance customer retention, increase Average Order Value (AOV), share of customer spending at Lowe's.
Experience & Qualifications:
- Years of Experience: 2 to 4 years of relevant experience
