Digital Marketing Executive

2 weeks ago

Coimbatore, India HealthSy Full time

Duties & Responsibilities:

1. Develop and Execute Digital Marketing Strategies :

  • Formulate comprehensive digital marketing strategies aligned with HealthSy's overall business objectives.
  • Implement and manage digital marketing campaigns across various channels such as social media, email, content marketing, and search engine marketing.

2. Social Media Management:

  • Oversee and manage HealthSy's presence on social media platforms.
  • Create engaging and shareable content to increase brand awareness and drive user engagement.
  • Monitor social media trends, track metrics, and adjust strategies accordingly.

3. Content Marketing:

  • Develop and execute content marketing strategies to enhance HealthSy's online presence.
  • Create and optimize content for various digital channels, including the company blog, website, and third-party platforms.

4. Search Engine Optimization (SEO):

  • Implement SEO strategies to improve HealthSy's search engine rankings.
  • Conduct keyword research, on-page and off-page optimization, and regularly analyze and report on SEO performance.

5. Email Marketing:

  • Plan and execute targeted email marketing campaigns to nurture leads and retain customers.
  • Monitor email campaign metrics and implement improvements based on performance analysis.

6. Paid Advertising:

  • Manage and optimize paid advertising campaigns, including pay-per-click (PPC) and display advertising.
  • Monitor budgets, analyze ROI, and adjust campaigns to maximize effectiveness.

7. Analytics and Reporting:

  • Utilize analytics tools to track and analyze digital marketing performance.
  • Provide regular reports to leadership, highlighting key performance indicators (KPIs) and recommending adjustments to strategies.

8. Collaboration and Cross-Functional Communication:

  • Collaborate with internal teams, including sales, product development, and design, to align digital marketing efforts with overall business goals.
  • Coordinate with external agencies and vendors as needed.

9. Stay Updated on Industry Trends:

  • Stay abreast of industry trends, emerging technologies, and digital marketing best practices.
  • Implement innovative and effective digital marketing techniques to maintain a competitive edge.

10. Budget Management:

  • Develop and manage the digital marketing budget, ensuring optimal allocation of resources for maximum impact.

11. Brand Management:

  • Uphold and strengthen the HealthSy brand through consistent messaging and brand representation across digital channels.

12. A/B Testing and Optimization:

  • Conduct A/B testing on various digital campaigns to identify the most effective strategies.
  • Continuously optimize digital marketing efforts based on data-driven insights.

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