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  • Contributes to marketing strategy by leveraging social media to identify and acquire customers.
  • Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.
  • Maintains online relations with customers by organizing and developing specific customer-relations programs.
  • Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
  • Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
  • Maintains research database by identifying and assembling marketing information.
  • Provides marketing information by answering questions and requests.
  • Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
  • Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Maintains social media marketing staff by recruiting, selecting, orienting, and training employees.
  • Maintains social media marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
  • Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.