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Marketing Manager

3 months ago

Madurai, India Smart Work Consultants Full time
We are hiring Marketing Manager for a FMCG manufacturing company.
Responsibilities:-
Work closely with the MP, Hod's and external agencies to arrive at brand strategy; and marketing strategy for the year.
Derive the marketing plan and target from the broad strategy and operationalize them.
Do both ATL & BTL Activities
Develop and deploy successful inbound and outbound marketing campaigns and own their implementation from ideation to execution.
Budget the marketing expenditure based on sales plan.
Allocate the budget wisely and ensure marketing activities stay within the budget.
Develop capable human resource through appropriate training and performance management.
Scope:-
Financial
e-commerce volume (Plan vs Actuals)
Marketing Budget vs Actual
Marketing Plan vs Actual
Marketing Expenditure vs RoI
Non-Financial
Brand Equity Index
Market Share
New Product Launch Lead Time
Customer Satisfaction (e-commerce)
People Development
Requirements Experience: 8+ years
Location: Dindigul