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Vice President Product Marketing
4 months ago
Location: Mumbai/HYD/Chennai
Reports To: CEO
Position Overview:
The Marketing Head for wealth products business is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and customer engagement. This role encompasses a wide range of marketing activities including digital marketing, events and conferences, content creation, and partnership development. The individual will lead a marketing team and collaborate closely with sales, product, and customer success teams to achieve business objectives.
Key Responsibilities:
1. Strategic Marketing Planning and Execution - Develop and implement a strategic marketing plan aligned with the company’s goals and objectives, Identify target markets, customer personas, and competitive positioning to guide marketing efforts, Set measurable marketing goals and KPIs to track performance and optimize strategies.
2. Lead Generation- Design and execute lead generation campaigns across various channels including email marketing, social media, SEO/SEM, and paid advertising. Utilize marketing automation tools and CRM systems to nurture leads through the sales funnel. Collaborate with the sales team to ensure alignment and effective lead handoff processes.
3.Digital Marketing - Oversee the company’s online presence including the website, social media channels, and online advertising. Create and oversee the production of high-quality content including blog posts, whitepapers, case studies, videos, and webinars. Develop a content calendar and ensure consistent, relevant, and engaging content across all channels. Leverage content to educate and engage prospects, driving them through the customer journey.
4. Events and Conferences: Plan, organize, and execute industry events, webinars, and conferences to promote the software platform. Identify speaking opportunities and secure participation in relevant industry events to enhance brand visibility. Manage event budgets, logistics, and post-event follow-up to maximize ROI.
5.Partnerships and Alliances - Identify and develop strategic partnerships and alliances to enhance marketing reach and drive co-branded initiatives. Collaborate with partners to develop joint marketing campaigns and events.
6. Ensure consistent brand messaging and visual identity across all marketing materials and channels. Conduct market research to gather customer insights and inform brand strategy. - Monitor brand perception and make adjustments to enhance brand equity.
7. Track, analyze, and report on the effectiveness of marketing campaigns and initiatives. Use data-driven insights to optimize marketing strategies and improve performance. Prepare regular reports for senior management on marketing activities, results, and ROI.
Qualifications:
-Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 15 years of experience in marketing, with at least 5 years in a leadership role in the Banking/Fintech industry. Platform business will be preferred.
- Deep understanding of digital marketing channels and techniques in Banking industry
- Exceptional communication and interpersonal skills.
- Strong understanding of the software industry and market dynamics.
About Intellect Design Arena Ltd.
Intellect Design Arena Limited is a global leader in Financial Technology for Banking, Insurance and other Financial Services. With a rich suite of products across the organization, we are an authority on vertical and integrated products that enable institutions to meet their ambition to be the principal service provider to their customers. Our commitment is to take banking into the future, anticipating and solving the needs of tomorrow’s businesses.
Explore more about us at :
About Wealth business:
The wealth industry has grown at a compound annual growth rate (CAGR) of 4.8% since 2015. The wealth market is expected to grow from $475.8 billion in 2020 to $730.7 billion in 2025 at a rate of 9.0%. The CAGR of the wealth market will grow at a rate of 8.8% from 2025 and reach $1,116.1 billion in 2030. The new normal has caused a shift in customer demands across segments – a need for hyper personalised comprehensive advisory services, DIY capabilities and an inclination towards sustainable investment has emerged. Banks are now striving to expand services to focus on the growing and uncontested bottom of the AUM pyramid. The strategy is to redraw the industry boundaries thus making competition irrelevant.
- Know more about our wealth products:
