Digital marketing manager
3 weeks ago
About Eternz: Eternz is on a mission to redefine how India buys, experiences, & falls in love with jewelry. With 150+ premium brands live & fresh Pre-Series A funding from marquee investors, we’re India’s #1 jewelry marketplace in a $94 B+ category that’s racing online. Position Overview: As a Digital Marketing Manager specializing in the Jewelry category, you will be responsible getting quality traffic to the website/mobile and CAC is the core metric. You will be closely working with the founder to strategize Marketing Campaigns across channels. Core Responsibilities: As a Digital Marketing Manager, you will be a core part of our marketing & growth team. Basic Expectation is that you love spending good amount of time on the ads dashboard, play with it and optimize campaigns for best ROAS. Your responsibilities will include: • KPIs include Website/Mobile Conversions, CAC, MAU, DAU, Stickiness, Purchase Cohort • Planning, executing, measuring, and reporting on performance across categories, brands and platforms (Meta and Google majorly)• Accountable for revenue, spends, visits, ROAS and conversion rate • Utilize strong analytical ability to optimize performance on all channels • Targeting, segmenting, campaign analysis and cohort analysis • Coordinate for creative and content direction for all customer touch points • Identify trends, insights, and new audiences to experiment and run A/B tests with • Plan and execute launches of new brands and collections • Collaborate internally with the team and business stakeholders to understand the business, brands and ideate creative strategies • Collaborating with agency partners to execute campaigns on (but not limited to) Facebook, Instagram, Google Display, You Tube, Snapchat, Apple, Programmatic Desired Qualifications: • B. Tech, Bachelor's degree in Business Administration, Marketing, or related field; • 5-8 years’ experience working in Digital Marketing Agencies/Roles in e-commerce Marketplaces • Deep understanding of digital environment and tools such as FB ads manager, Google ads, DV 360• Up to date with the latest trends and best practices in online marketing and measurement • Ability to think strategically, analyze data, and drive results. • Creative thinker with a passion for innovation and continuous improvement. What is in it for you: • Very high ownership role in a fast-paced environment • Closely work with the founder & a super passionate team of people in building Eternz • Competitive salary commensurate & wealth generation through ESOPs • Fast career growth & appraisals • A dynamic and collaborative work environment- No hierarchy/Politics• Health insurance Additional Details: • We are an early-stage start-up and valuable achievements take time & efforts. And hence it is a 6 day work week & we strongly believe there is no substitute for hard work & passion• We believe in speaking to customers regularly to build Eternz the right way and in being hands on with respect to every role • Location: HSR, Bangalore Website:
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