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Media Planning Offline

4 months ago

Gurugram, India Publicis Media Full time

About Publicismedia



Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platform


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Experience: 0-5 Yea

rsLocation: Gurga


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Key Responsibilit

  • iesfor providing client history, goals, hurdles and insights for strategic developm
  • entmedia plans and recommendations to coincide with media strategy and K
  • PIsin the development of all major presentations/decks. Gain appropriate internal approvals prior to release to the cli
  • entstrong working relationship with client and internal constitue
  • ntsopportunities for the client gro
  • wthagency management for client issues/probl
  • emsdocumentation of client conversations and agreements through conference repo
  • rtsall client materials/correspondence are on strategy and of the highest qual
  • ityself abreast on the current on events, latest trends and strong industry knowled
  • ge.that media plans are well placed and maintained effectively, meeting the desired budget and impressio
  • ns.and propose media spend adjustments according to performance andmarket conditi
  • onsmedia markets using data gathered from research, analysis of market trends, media supply availability, new market opportunities, and competitive activi



ty.
Skills/Competency/Exper

  • iencePractical knowledgeable & exposure about and experienced with the concepts, approaches and issues involved in traditional media planning. Understanding of Digital Ecosystem will be added advan
  • tage Familiar with the timelines, processes and needs of the implementation of all
  • mediaProficient in all syndicated and proprietary media applicat
  • ions.Technical proficiency, particularly with media systems and MS Excel, Word and Power
  • PointAble to tap into proprietary consumer insight applications or alternative sources for more in-depth anal
  • ysis.Keep abreast to the development and trends in the ever changing media lands
  • cape.Interpersonal & Communication S
  • killslevel of organization and analytical s
  • killsexperience of working closely with the
  • teamwith ambig
  • uity.organizational and management skills along with financial a
  • cumenability to follow through on commit
  • mentsknowledge of Media Softwares like BARC, TAM



, MAP