Social Media Specialist
3 weeks ago
Job Type: Full-time
Location: On-site at Corporate Office, Ludhiana
Salary: 10-12 LPA
Job Summary:
Leeford Healthcare Limited is seeking a talented and creative Social Media Specialist to join our dynamic marketing team. In this role, you will be responsible for driving engagement, creating compelling social media content, and ensuring the successful execution of social media campaigns that align with our brand's vision and goals. You will play a crucial role in enhancing our brand presence across various digital platforms. If you are passionate about social media, have a knack for creativity, and want to work in a fast-paced environment, we encourage you to apply.
Primary Responsibilities:
Develop and execute innovative social media strategies and campaigns that reflect Leeford Healthcare Limited’s core values and business objectives.
Curate and create visually compelling content, including graphics, images, and videos, to boost engagement and brand visibility.
Monitor, analyze, and track the performance of social media content to refine strategies and maximize reach.
Collaborate effectively with cross-functional teams, including marketing, sales, and design, to ensure consistent messaging and branding.
Stay abreast of the latest social media trends, tools, and algorithm updates to keep content fresh and engaging.
Engage with followers, respond to comments, and maintain positive relationships with our online community.
Conduct regular audits of social media channels to evaluate the effectiveness of strategies and recommend improvements.
Prepare detailed reports on social media campaign performance and provide insights for optimization.
Assist in the planning and execution of special campaigns or product launches across digital platforms.
Primary Skills:
Proficiency in social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
Expertise in social media analytics tools and ability to interpret data to optimize strategies.
Strong creative and design skills for crafting engaging visuals and content.
Excellent written and verbal communication skills with a keen eye for detail.
Ability to work in a fast-paced environment, handle multiple projects, and meet deadlines.
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience in managing social media campaigns for brands or companies.
Deep understanding of social media trends, marketing strategies, and best practices.
Experience:
5-8 years of experience in social media management, digital marketing, or a related field.
Prior experience in managing brand presence on multiple social media platforms.
Demonstrated success in growing social media following and engagement.
Familiarity with paid social media campaigns and strategies.
Experience in a healthcare or wellness-related industry will be an advantage.
Explore Our Brands Before You Apply:
Interested candidates are encouraged to explore our brand portfolio and product lines by visiting the following websites to gain a better understanding of our businesses:
to Apply - Application Process:
We invite interested candidates to apply by sending their updated resume via email to Sutikshan Kumar , HR General Manager, at .Candidates may also apply through LinkedIn.
We look forward to reviewing your application and welcoming you to our team at Leeford Healthcare Limited
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