Social Media Marketing Specialist

3 weeks ago

Delhi, India Biizline® Full time
About Biizline
Biizline is India’s first live B2B order management app, designed to revolutionize how businesses connect, communicate, and collaborate. Our mission is to empower Indian businesses with innovative solutions, simplifying operations and driving growth.
We’re looking for a dynamic  Social Media Marketing Specialist  who can elevate our brand presence, connect with our audience emotionally, and drive engagement through creative and impactful content.
Roles and Responsibilities:
1. Content Creation & Management:
Plan, create, and post engaging content (posts, reels, stories, etc.) tailored to the Indian business audience.
Develop visually appealing graphics, videos, and interactive posts that resonate with users’ emotions and needs.
Ensure all content aligns with Biizline’s brand voice and objectives.
2. Social Media Strategy:
Develop and implement effective social media strategies across platforms (Instagram, Facebook, LinkedIn, Twitter, etc.).
Stay updated on trends and tools to create viral, shareable content.
3. Community Engagement:
Build and nurture an online community by responding to comments, messages, and queries promptly.
Actively engage with users to foster brand loyalty and awareness.
4. Performance Tracking & Analysis:
Monitor and analyze performance metrics (engagement, reach, follower growth, etc.) to refine strategies.
Provide regular reports with insights and recommendations for improvement.
5. Campaign Management:
Run and manage paid advertising campaigns on social media platforms to boost reach and conversions.
Collaborate with internal teams to promote app features, updates, and campaigns effectively.
6. Brand Advocacy:
Craft content and campaigns that emotionally connect with Indian business owners, highlighting how Biizline simplifies their lives.
Strategically use festivals, cultural events, and trends to promote Biizline innovatively.
Key Requirements:
Experience:  2-3 years in social media marketing (preferably in a tech or B2B domain).
Education:  Bachelor’s degree in Marketing, Communications, or a related field.
Skills:
Strong knowledge of social media platforms, trends, and tools.
Experience with content creation tools (Canva, Photoshop, or similar).
Ability to write in simple English that resonates with diverse audiences.
Basic understanding of performance metrics and analytics.
A creative mindset with the ability to think out of the box.
Bonus:
Experience targeting Indian SMBs or B2B audiences.
Knowledge of running paid campaigns on platforms like Meta Ads, Google Ads and LinkedIn Ads.

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