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Sr Market Development Specialist
4 months ago
Careers that Change Lives
The Senior Business Developer for the medical surgical division will play a pivotal role in identifying opportunities, forging key relationships, and driving revenue growth within the medical surgical market segment. This role requires a strategic thinker with a deep understanding of the healthcare industry, particularly in the surgical domain, and a proven track record of driving business development initiatives
A Day in the Life
1. Market Analysis and Strategy Development
ØConduct thorough market research to identify trends, opportunities, and competitive landscape within the medical surgical segment.
ØDevelop strategic business plans and go-to-market strategies to capitalize on market opportunities and achieve revenue targets.
Relationship ManagementØBuild and maintain strong relationships with key stakeholders including surgeons, hospital administrators, purchasing managers, and distributors.
ØCollaborate cross-functionally with internal teams such as sales, marketing, and product development to ensure alignment with customer needs and market trends.
2. New Business Development
ØIdentify and pursue new business opportunities, including new product launches, partnerships, and distribution channels.
ØNegotiate contracts and agreements with customers and partners to drive revenue growth and market penetration.
Ødevelopment to ensure alignment with customer needs and market trends.
Sales Support and TrainingØProvide sales teams with the necessary tools, resources, and training to effectively promote and sell medical surgical products.
ØSupport sales efforts through product presentations, demonstrations, and participation in key customer meetings and events.
Performance Tracking and ReportingØMonitor key performance metrics, market trends, and competitor activities to evaluate the effectiveness of business development strategies.
ØPrepare regular reports and presentations for senior management to communicate progress, challenges, and opportunities within the medical surgical segment.
Must Have: Minimum Requirements
ØBachelor's degree in Business Administration, Marketing, Healthcare Administration, or related field; MBA preferred.
ØMinimum of 6-9 years of experience in business development, sales, or marketing within the healthcare industry, with a focus on medical devices or surgical products.
ØProven track record of successfully driving business growth and achieving revenue targets.
ØStrong understanding of the medical surgical market landscape, including knowledge of key players, trends, and regulatory requirements.
ØExcellent communication and interpersonal skills, with the ability to build rapport and influence stakeholders at all levels.
ØStrategic thinker with analytical mindset, capable of translating market insights into actionable business plans.
ØAbility to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and market conditions
Nice to Have
ØStrong Interpersonal skills, with focused People/Customer/Result orientation.
ØStrong grasp on the market and understanding around the complexities, competition, customer preferences etc
ØAbility to prioritize and execute as per the needs of the business and the current set of challenges
ØStrong analytical skills (to understand local markets and customer needs) in order to develop region specific plans, strategies and tactics.
ØStrong leadership and vision, assertive, and can collaborate with various stakeholders within the organization
ØAbility to quickly revector and improvise the business model if the current model is not yielding desired results