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Senior Manager- Digital Marketing

5 months ago

india Tata Motors Full time

Position Summary with Job Responsibilities

Position Description Format
Position Name Senior Manager – Digital Marketing Position level L5
DEM position name Head Marketing, Govt affairs and business development DEM position level L4
FEM position name FEM position level
Purpose of the position
The role will be responsible for driving and implementing various marketing communications and brand building activities for various geographical regions. It would also be responsible to develop creative marketing ideas, campaigns to assemble desired product perception, drive market research and analytics activities in order to build TATA brand and increase its market value. 
Dimensions of the position
Direct Reportee – 1/2
Personal Profile
Education MBA in Marketing / Diploma in Mass communication
Skills 1. Excellent Sales and Marketing Skills
2. Excellent Interpersonal and Relationship building skills
3. Negotiation and Influencing Skills
4. Result focused 
Relevant Experience :
years
2.Experience in Advertising/Media/Marketing Communication role.
Job Responsibility
; Job Responsibility
1Execution & Planning
Execute and implement a marketing & PR campaign from start of production and beyond, consistent with brand values
Support and direct the creative agencies in marketing communication plans to maximize the reach and impact of advertising and promotion activities.
•Plan and drive various launch campaigns and promotional activities in various geographical locations. 
•Plan and monitor allocation of funds for various activities. 
2Brand Management and Marketing Strategy
•Implement brand communication based on understanding of consumer perceptions and demographic profiles according to the various geographical areas
•Identify media agencies for all marketing communication activities 
•Analyze the efficiency and reach of the media campaigns planned and obtain approval from necessary stakeholders.
•Drive market research and analytical activities, like CSI, DSI, SSI, acceptor/ rejecter studies and brand awareness studies, that capture the voice of the customer and give in-depth insight about the market
•Anticipate changes in customer profile, technological environment, market dynamics, and design innovative solutions towards becoming the trend setter.
•Develop innovative ways to conduct marketing activities in the most cost efficient manner possible without compromising on the experience that customers get from TML across the globe
•Execute sales training programmes for distributors'/ dealers' sales teams

Education

Work Experience

3Relationship Management
•Coordinate and manage agency partners to ensure consistent and coherent execution of the marketing & PR plan
•Develop relationships with key stakeholders and media agencies for timely and better delivery of task.
Collaborate with other key functions to develop and integrate plan for the product launch.
•Support the development of the corporate internal and external communication plan
•Manage the content quality for external communication especially through the various channels
4Financial Management
•Manage annual marketing & PR budget, measuring marketing & PR spend effectiveness against pre-agreed targets for return on investment
•Contribute towards achievement of the top line, market share, and bottom-line targets for the brand assigned 
•Define annual budget for each activity and for different communication platform/medium
•Negotiating value adds and rates with external agencies
5People Management
•Establish strategy and best practices for people to ensure their aspirations are met with the overall business objectives.
•Set department objectives and monitor ongoing progress and performance 
•Ensure strong communication between teams under leadership to facilitate exchange of information and in order to implement change and improvements

Tata Motors Leadership Competencies

Functional Competencies

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