Creative Lead — Social

2 weeks ago

Delhi, India Swayra Full time

The RoleYou'll own Swayra's entire brand presence from Day One—not as a poster, but as a builder. This means strategy, content creation, creator partnerships, and performance—all driven by you.You'll be a one-person content powerhouse who uses AI tools to multiply your creative output—moving 5x faster than traditional teams. You shoot, edit, strategize, and ship—all while keeping your finger on the pulse of culture.What You'll DoYou'll wear four hats daily.1. Brand & Social Strategy- Define Swayra’s voice: witty, aesthetic, and culturally fluent—bridging Gen Z cool with Young Millennial relatability.- Turn brand goals into weekly sprints (we don't do monthly calendars)- Trendjack cultural moments and memes in real-time2. Content Engine- Own end-to-end: scripting → shooting (iPhone is fine) → editing → publishing- Ship fast: 3 good tests today > 1 perfect video next week- Use AI heavily: Midjourney, ChatGPT, Runway, CapCut, etc. to multiply output3. Creator Partnerships- Source and pitch micro-creators who match our aesthetic- Manage collaborations: negotiate, send product, ensure quality delivery- Build relationships that scale our content reach4. Community & Analytics- Own engagement: turn comments into conversations- Analyze performance weekly (hooks, formats, timing) and pivot fastYou're the Right Fit If:✅ AI-native mindset — You use tools to accelerate, not replace, your creativity✅ Fast executor — Concept to posted Reel in hours, not days✅ Aesthetically obsessed — You live and breathe trends, fashion, and visual storytelling✅ Scrappy — You don't need a massive production budget to create high-quality content.✅ Proven track record — Portfolio of short-form video that performed (brand or personal)✅ Comfortable on or behind camera — Either starring or confidently directing talent✅ Influencer ops experience — You've managed UGC/creator collaborations beforeAbout SwayraIndian wear for women who live out loud.Swayra is a design-first brand building modern, versatile Indian wear for the younger generation who want pieces that move with their lives—not just for occasions, but for every day.Our vibe: Confident, witty, relatable—like your coolest friend, not a traditional brand.Our promise: Style + comfort + versatility in every piece.Our dare: Sway Out Loud — own your confidence, unapologetically.Ready to own our voice from Day One? Let's build.How to ApplySend an email to ( ) with the subject: Creative Lead – (Your Name)To respect your time, NO cover letters. Just include:- Your Portfolio: Links to your best short-form video work (Reels/Video).- The AI Test: One sentence on how you currently use AI in your creative workflow.- Vibe Check: One sentence on why you want to build Swayra from Day One.

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