Email & WhatsApp Marketing Specialist (Zoho CRM + Copy + AI)

Job Description Experience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: Lifecycle, Retention, Localization & Automation Role Purpose Own Email + WhatsApp lifecycle marketing end-to-end: design retention strategy, implement automations, execute campaigns, manage portals, analyze seasonal trends by country/region, localize content and cadence, run loyalty & advocacy programs, and train the answer-bot to convert after hours. What You’ll Own End-to-End Retention Strategy (Multi-Region) Map lifecycle (lead → first buy → onboarding → replenishment → cross-sell → win-back) per country/region with local holidays, seasonality, languages, offer sensitivity, and send-time logic. Maintain regional media calendars (festivals, paydays, weather/flu seasons, gifting windows) and align promos & replenishment cycles. Implementation & Execution Build localized journeys/flows: welcome, education, cart/browse abandon, replenishment, post-purchase NPS/Upsell, win-back, VIP—tailored per market. Operate campaigns with QA, consent, UTM hygiene; coordinate creative and translations. Portal Ownership Manage Zoho Campaigns/CRM, Shopify integrations, WhatsApp BSP (Gupshup/Infobip); maintain lists, templates, tags, and domain reputation. Answer-Bot (After-Hours Conversion) Train/maintain WhatsApp/Chat bot to handle FAQs, product finder, guide to checkout, fetch order status, schedule callbacks, and escalate to human. Loyalty & Advocacy Own loyalty program, referral journeys, UGC/reviews capture, and advocacy campaigns (creator/customer spotlights). Build community touchpoints: re-order nudges, anniversary/goal milestones, member-only drops. Requirements Core Responsibilities Write/design high-converting emails & WhatsApp templates for each market; keep tone and claims compliant locally. Analyze seasonal trends (country/region) using historical sales, cohort/RFM, and content engagement; turn insights into localized flows & promos. Ensure deliverability (SPF/DKIM/DMARC, warming, list health); monitor per-region inbox placement. Implement event tracking (GA4/GTM, server events); attribute revenue by channel, cohort, and region. Launch loyalty/referral mechanics across email/WhatsApp; integrate with PDP/checkout and post-purchase flows. Tool Stack Messaging & CRM: Zoho Campaigns, Zoho CRM/Flows/Marketing Automation; WhatsApp BSP (Gupshup/Infobip/Twilio). E-commerce: Shopify + Flow (nice), webhooks, metafields. Analytics: GA4, Looker Studio, UTM builder; cohort/RFM in Sheets/BI; Hotjar/Clarity (with UX). Tagging: GTM; server-side events/CAPI (with Dev/Analyst). Creation: Stripo/BeeFree/HTML email; Canva/Figma. Certifications (Preferred) HubSpot Email Marketing or Lifecycle GA4 Meta WhatsApp Conversational/BSP Zoho CRM/Campaigns badges (nice) Must-Have “2+ Years Hands-On” (Hard Screen) Building email + WhatsApp automations that materially increased retention/LTV. Running multi-region calendars (seasonality/holidays) with localized content and measurable lifts. Managing deliverability and recovering reputation issues. Training/optimizing a WhatsApp/Chat bot that assists checkout and order completion after hours. Standing up loyalty/referral programs integrated with lifecycle flows. KPIs Flow Revenue %, Campaign Revenue, Repeat Purchase Rate, Time-to-Second Purchase, Churn Regional Metrics: open/click/conversion by country/region; seasonal campaign ROI Deliverability: inbox placement, bounce/complaint/unsubscribe (by region) Loyalty & Advocacy: program enrollment, active members, referral rate, UGC/reviews volume, NPS/CSAT Bot Impact: after-hours sessions, bot-assisted orders, deflection rate List Health & Growth: net subs, opt-in rate, list decay Requirements Tool Stack Messaging & CRM: Zoho Campaigns, Zoho CRM/Flows/Marketing Automation; WhatsApp BSP (Gupshup/Infobip/Twilio). E-commerce: Shopify + Flow (nice), webhooks, metafields. Analytics: GA4, Looker Studio, UTM builder; cohort/RFM in Sheets/BI; Hotjar/Clarity (with UX). Tagging: GTM; server-side events/CAPI (with Dev/Analyst). Creation: Stripo/BeeFree/HTML email; Canva/Figma.