Content Writer – Digital Marketing

3 weeks ago

Kozhikode, India XYLEM LEARNING Full time
### Job Description for Content Writer – Digital Marketing

**Job Title**: Content Writer – Digital Marketing**Department**: Digital Marketing**Industry**: Edutech

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**Reporting Relationship**: Reports to the Digital Marketing Manager

**Job Objective**:To produce and optimize engaging written content, including blogs, SEO articles, and social media ad copy, that aligns with marketing strategies, attracts the target audience, and enhances brand visibility in the competitive edutech sector.

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**Required Competencies**:- Strong writing and storytelling skills with a focus on SEO.- Creativity in crafting social media content and ad copy.- Research and audience analysis skills to produce tailored content.- Proficiency in digital tools such as Google Analytics and content management systems.

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**Key Tasks**:

1. **Content Development**:- Create well-researched, high-quality blogs on edutech topics.- Develop SEO-driven articles to improve website rankings.- Write engaging ad copy tailored for social media platforms.

2. **SEO Optimization**:- Conduct keyword research and integrate it into content effectively.- Optimize on-page elements like meta descriptions and titles.- Use analytics tools to track and improve SEO performance.

3. **Social Media Content**:- Craft compelling posts and ad copy for platforms like Facebook, Instagram, and LinkedIn.- Adapt tone and style to suit different campaigns and audience segments.- Collaborate with designers to align visuals with written content.

4. **Performance Monitoring**:- Use data tools to measure content success, including traffic, engagement, and conversion metrics.- Regularly update and refine content based on performance insights.- Generate content performance reports for the marketing team.

5. **Content Planning and Collaboration**:- Work with the marketing team to create monthly content calendars.- Align content with broader digital marketing strategies and objectives.- Coordinate with designers, SEO experts, and other team members for cohesive campaigns.

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