Media Analyst

3 weeks ago

delhi, India Aspirebit Full time
Company Description
Aspirebit Technolab is a company that powers various online comparison, e-commerce, and loan websites, providing unbiased and concise information to help consumers make informed decisions. Operating in diverse industries, from mortgage comparison platforms to personal loans, ConsumerGenius aims to empower consumers with valuable insights.
Role Description
This is a full-time remote role for a Media Analyst at Aspirebit Technolab . The Media Analyst will be responsible for tasks such as media planning, data analysis, marketing strategies, and communication within the company. The role involves utilizing analytical skills to optimize media campaigns and support marketing initiatives.
Scope of Work:
The selected agency will be responsible for developing and executing paid social media campaigns across Meta platforms to help us achieve business objectives such as:
1. Reviving Meta Ads Campaigns:
Conduct an audit of past Meta ad campaigns and provide detailed insights into performance, areas for improvement, and new opportunities.
Design and implement new advertising strategies aligned with business goals (lead generation, website traffic, brand awareness, etc.).
2. Campaign Strategy & Setup:
Design campaign structures including audience targeting, creative ad formats (carousel, video, stories), and budget allocation.
Develop A/B testing strategies to test ad creatives, formats, and audiences to optimize performance.
Ensure alignment with interior design trends and target audience preferences.
3. Ad Creative & Copywriting:
Collaborate with our in-house team to develop compelling visuals and copy that resonate with our ideal clients.
Create ads that highlight our key services, past projects, and unique selling propositions (USPs).
4. Audience Targeting & Segmentation:
Conduct audience research to define the ideal customer profile for residential and commercial interior design clients.
Leverage Meta’s advanced targeting options (demographic, interest-based, behavioural targeting) to reach high-quality leads.
5. Campaign Management & Optimization:
Continuously monitor campaign performance and adjust targeting, creatives, bidding, and budget allocation to improve results.
Optimize cost per click (CPC), cost per lead (CPL), and return on ad spend (ROAS) to maximize ROI within the budget.
6. Reporting & Insights:
Provide detailed weekly and monthly reports on campaign performance, including key metrics (impressions, clicks, conversions, CPC, ROAS, etc.).
Use data-driven insights to inform ongoing campaign optimizations and future strategies.
Qualifications & Experience:
Proven Track Record: Demonstrable success in managing and optimizing Meta ad campaigns for service-based businesses (preferably in interior design, home improvement, or related industries).
Expert Knowledge of Meta Advertising: Strong understanding of Facebook and Instagram ads, including all ad types, targeting options, bidding strategies, and audience segmentation techniques.
Analytical Skills: Ability to analyze performance metrics and make data-driven decisions to optimize campaigns.
Creativity: Experience working with designers and content creators to develop high-converting ad creatives and copy.
Communication Skills: Excellent written and verbal communication skills for regular reporting and collaboration with our team.
you should know how affiliate marketing works also familiar with Voluum, Everflow, Redtack, Ringba & Other Trackers
Performance Metrics:
The success of the agency will be measured through:
Lead generation effectiveness (qualified leads per campaign).
Cost-effectiveness (CPC, CPL, ROAS).
Brand awareness metrics (impressions, engagement, and reach).
Conversion rates from ad traffic to actual inquiries or design consultations.
Proposal Submission:
Interested agencies/Freelancers & Affiliate markers are invited to submit the following:
Case studies or examples of past successful Meta ad campaigns.
A breakdown of costs associated with the services provided, including campaign setup, management, reporting, and optimizations.
Salary Range : INR 20,000 - INR 45,000 per month
Location: Surat,Gujarat,India

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