Digital Marketing Specialist

7 days ago

Rajkot, India Bloop Communications Full time
Digital Marketing Specialist (Meta Business & Google PPC Expert)

Employment Type: Full-Time

Job Summary:

We are looking for an experienced Digital Marketing Specialist with advanced expertise in Meta Business (Facebook/Instagram Ads) and Google PPC. The ideal candidate should also have a strong understanding of eCommerce platforms like Shopify and WooCommerce, as well as hands-on experience with CMS management to make websites sales-ready. This role requires proficiency in email marketing, WhatsApp marketing, and other sales channels. The ideal candidate will excel at creating high-converting ad creatives, providing content strategy, and collaborating with cross-functional teams.

Key Responsibilities:

1. Meta Business & Google PPC Expertise:

- Plan, execute, and optimize Meta (Facebook/Instagram) Ads and Google PPC campaigns.- Analyze ad performance and implement strategies to improve ROAS and conversion rates.- Manage budgets effectively to maximize lead generation and eCommerce sales.

1. eCommerce & CMS Management:

- Work with Shopify and WooCommerce platforms to ensure seamless integration for sales funnels.- Optimize websites for conversions using CMS tools and coordination with developers, ensuring a high level of user experience (UX) and sales readiness.

1. Sales Channels & Automation:

- Develop and execute strategies for email marketing, WhatsApp marketing, and SMS campaigns.- Implement marketing automation workflows to nurture leads and drive conversions.

1. Ad Creatives & Communication:

- Provide strategic content ideas and collaborate with copywriters and designers to create high-impact ad creatives.- Ensure all creatives align with brand messaging and are optimized for target audiences.

1. Content Strategy & Collaboration:

- Develop content strategies that support digital marketing efforts and sales objectives.- Collaborate with the content and design teams to create engaging campaigns across multiple channels.

1. AI & Prompt Engineering:

- Utilize AI tools like ChatGPT to generate content ideas, assist with ad copy, and enhance automation workflows.- Demonstrate high-level proficiency in prompt engineering to optimize content and ad outputs using AI tools.

Key Requirements:

- Proven experience (5+ years) in digital marketing with a focus on Meta Business and Google PPC.- Strong working knowledge of Shopify, WooCommerce, and CMS tools.- Hands-on experience in email marketing, WhatsApp marketing, and integrating multiple sales channels.- Expertise in ad creative strategy, working with cross-functional teams (designers, copywriters).- High proficiency in using AI tools like ChatGPT and expertise in prompt engineering.- Analytical mindset with strong abilities to interpret data and optimize for performance.- Experience with marketing automation platforms and tools like Mailchimp, Klaviyo, etc.- Excellent communication, collaboration, and time management skills.

Preferred Qualifications:

- Certification in Google Ads and Facebook Blueprint.- Experience with conversion rate optimization (CRO).

Why Join Us?

- Work with a dynamic and forward-thinking team.- Opportunity to work on exciting eCommerce projects.- A chance to grow your skills in AI-driven marketing strategies.

If you're a creative, analytical, and results-oriented digital marketer ready to take on exciting challenges, we want to hear from you

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