Manager- Marketing

2 weeks ago

Anantapur, India United Way of Bengaluru Full time
Role: Manager – Marketing & Communications
Location: Bengaluru
Responsibilities:
Identify key communication priorities for the organisation’s vision and mission delivery.
Develop and implement organisation’s internal and external communication strategies to support the Annual Action Plan
Support development of program communication strategy and materials and ensure effective delivery across the sector.
Develop and implement organisation’s communication policies and guidelines as per the board approved framework including but not limited to branding, media, internal communications etc.
Oversee content development, lead generation, audience engagement, creative development, key messages, brand promotion, and internal and external reports to stakeholders.
Ensure regular performance review as per the Communication KPIs and respond to changing externalities promptly.
Represent the organisation at relevant national and international forums.
Build and manage a national and international media network to amplify issues surrounding the impact ecosystem.
Provide strategic support to the CEO and other Directors to ensure the organisation is represented on all forums in accordance with the approved communication strategy.
Provide monthly and quarterly communication reports to the Board, CEO, and the Management Committee.
Manage a content library to ensure all content including photos, videos, presentation, reports are accessible online.
Lead by example and ensure that the organization culture and the behaviour and decisions of its associates are aligned to serving the various causes we work in and solving the problem.
Ensure a shared understanding of organization values, the team’s strategic priorities and where the team fits into the larger mission of the organisation, as per the internal communications strategy.
Build a strong, passionate, motivated, and competent team which receive the guidance, professional development opportunities, support and resources to perform their roles with efficiency.
Conduct quarterly and annual reviews of the Communications Team to ensure that KPIs of team members are monitored and achieved, and timely corrective action is taken where needed such that the mission of the organisation is always on track.
Ensure that the Communications team remains abreast with the latest Communication, Digital, media, branding, and other tools-techniques in allied sectors.
Need to work with external agencies to deliver desired results.
Represent the mission, vision, and strategies of the organisation on relevant external platforms in a coherent, accurate and strategic manner.
Ensure compliance of the team with internal policies and governance framework
Participate in the development of the strategic Annual Action Plan
Additional Skills
Ability to work in a team, self- motivated and driven, with a keen interest in learning new concepts and ideas.
Strong communications skills in English and Hindi (both written and verbal), good editing skills, and ability to tailor communication materials for different audiences Fluency in an additional regional Indian language is an advantage.
Sound understanding of development, human rights or social policy issues and a good understanding of issues in current context and media advocacy.
Strong knowledge of Communications, branding, media, digital tools, techniques, data analysis, reporting tools and MIS software
Storytelling and writing capabilities to develop simple and clear communications messages/stories.
Problem-solving and analytical capabilities, with the ability to develop creative and simple solutions for challenging problems.
Values-alignment with the organisation and a passion to solve complex societal problems.
Ability to conceptualize campaign, events and develop script/brief notes for creative material.
Educational Qualifications
The candidate should have a postgraduate or an equivalent degree in Communication, Marketing, or in the relevant field. The candidate should have a minimum 8-10 Years of experience in social sector in communications, marketing, or other relevant roles. Request you to send your updated CV to along with a covering letter detailing your interest in this position.
About United Way Bengaluru: United Way Bengaluru is the local chapter of United Way Worldwide. The organization acts as an enabler and driver of collective impact by intelligently mapping CSR funds to community needs. We are known to drive innovative and unique solutions to resolve social issues through our flagship programs like ‘Wake the Lake’, ‘Born Learning’ and “Rise for Rural”: For more information, please visit – the CVs received for the above position will be reviewed basis the job description and a detailed communication will be shared highlighting whether they have been shortlisted or not basis which the shortlisted candidates would be called further for the interview process at United Way of Bengaluru.

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