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Social Media Marketing Specialist

4 months ago

tamil nadu, India Trydan Tech Full time
About Company :
A leading company manufacturing Lithium battery systems for applications such as EVs, drones, etc with a determination to revolutionize the company. The company is pointing to pushing the boundaries of energy storage technology for electric mobility with long life and range. The high power characteristics of our cells offer the unique capability to meet the demands of aviation, aerospace, and air mobility in addition to heavy trucks, buses, SUVs, and boats.
Website : Overview :
We are seeking a dynamic and creative Social Media Marketing Specialist with strong content writing skills, a deep understanding of various social media platforms, and the ability to stay updated on current affairs. The ideal candidate will be responsible for developing and implementing effective social media strategies to enhance brand visibility, engage the target audience, and drive business objectives.
Responsibilities :
Content creation for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to increase brand visibility and engagement.
⁠Devise and implement effective social media strategies to enhance brand awareness and drive traffic to our digital platforms.
Stay up-to-date with industry trends and competitor activities to ensure the company's social media presence remains innovative and competitive.
⁠Manage and oversee the organisation's presence on all social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and emerging platforms.
⁠Stay informed about industry trends, algorithm changes, and best practices to continuously optimise social media strategies.
⁠Stay updated on current events, industry news, and relevant trends to incorporate timely and relevant content into the social media strategy.
⁠Develop and execute initiatives to increase the visibility and nurture a positive online community around our brand.
⁠Monitor and analyse key performance indicators (KPIs) to measure the success of social media campaigns.
Provide regular reports on social media metrics and insights, adjusting strategies accordingly to optimise performance.
⁠Collaborate with cross-functional teams to align social media efforts with broader business objectives.
Skills and Qualifications :
Proven experience as a Social Media Marketing Specialist or similar role, 1-3 years of experience required.
Prior experience in campaigning will be a plus.
Strong content creation and writing skills, with a keen eye for detail.
In-depth knowledge of various social media platforms, trends, and best practices.
Experience with social media analytics tools and the ability to interpret data to inform strategy.
Creative mindset with the ability to think outside the box.
Excellent communication and interpersonal skills.
Ability to work in a fast-paced environment and adapt to changing priorities.