Manager - Business Planning

4 months ago

chennai, India Royal Enfield Full time
Job Requirements

Position title

Manager - Business Planning

 

Reports to

Team Manager - Business Planning

 

Job grade

Manager

 

Location

Chennai

 

Job Purpose

The Manager - Business Planning will be responsible for funnel monitoring, strategic business plan formulation, Managing Demand Vs Supply - Transition and Trade stock health, Policies and Decisions / Communications, Incentive Schemes, pricing analysis, competitive monitoring, network strategy, customer profiling, channel feedback, dealer network profitability and balance scorecard . He/ she will work with cross functional teams of sales, marketing, aftermarket, etc. for delivering the business objectives.


Key Responsibilities

  • Responsible for analyzing Key sales metrics and Identifying lost opportunities & recommend Improvement plans & programs
  • Annual/Quarterly Volume forecast using predictive analytics, taking into account the supply and demand scenario
  • Plan SBP and course correction based on Demand Vs Supply changes and alignment
  • Formulate initiatives to drive demand and estimate of the entire sales funnel
  • Create Presentations to management
  • Align of plan with key stakeholders and dissemination of targets to the field teams
  • Enable achievement of SBP Sales by planning, coordination and execution along with the 3 stakeholders namely: Production, Logistics, Front end team
  • Plan Sales and Stock based on SBP and seasonality
  • Portfolio Transition Management - based on new launches and refreshes
  • Monitor Company / Dealer Stocks health and take actions to avoid risk of obsolescence
  • Formulate the schemes / policies based on the business need and communicate and execute the same
  • Create Customized Incentive schemes to achieve sales/ Working Capital / FJC Policies / Field team Visit Report /Test Ride norms / etc.
  • Track and Analyze industry performance, at Pan India & Town level 
  • Publish the insights and enable self service through BI
  • Track Pricing movements of Competitors and  analyze price and volume relationship
  • Track and Analyze the Marketing Campaign Effectiveness, Lead Acquisition analytics and Ride Effectiveness
  • Monitor competitor network presence and define representation strategy to capitalize the available potential
  • Create Comprehensive Pan India survey to understand our customer demographics to get insights on evolving trends of our customer across geographies across our portfolio
  • Creation and Administration of Dealer Satisfaction Feedback survey to enhance Channel partners confidence on the brand
  • On Demand Analysis and presentations as per organization needs
  • Calculate Income of dealers from various revenue streams
  • Collection of Expenses & validation
  • Quarterly Analysis & presentations to management
  • Auto dissemination of Profitability statements to dealers
  • Publish results on PBI and Identify metrics to be tracked
  • Arrive at scoring logic to ensure fair grading of dealers
  • Formulate payout amounts & bands to enhance dealer performance
  • Roll out of scorecard annually, ensure Dealer Buy in and Payout
  • Keep track of system health, adherence to customer delivery date, production, logistics & billing adherence and analyzing issues which prevent efficient functioning of S&OP system
  • Funnel analysis to understand hygiene issues in capturing information or the process itself.
  • Automating reports through PBI, creation of comprehensive reports to track stakeholder efficiency and performance.
  • Delivery Commitment to Dealers as per FIFO with revised allocation Logic & Order Visibility to Dealers
  • Visibility on Order to Customers through RE app and Website
  • Customer Empowerment on Booking Changes



Work Experience

Education

  • Bachelor’s degree in Business or a relevant field
  • Post Graduate in Business or relevant field

 

Experience

Freshers or 1+ years relevant experience in a similar role


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