Content Lead

2 weeks ago

Kolkata, India Swiggy Full time

About Swiggy:Founded in 2014, Swiggy is India’s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making. About Servd In 2024, Swiggy joined forces with Servd (formerly known as Mumbai Foodie), a leading Food Media House renowned for creating original content that highlights and recommends the best experiences in the city’s food and beverage landscape. From restaurant reviews and chef interviews to collaborations, events, and more,Servdhas built a reputation as a trusted guide for food lovers. What began in Mumbaihas now expanded to Pune, Bengaluru, Hyderabad, Goa, and Delhi —with more cities on the horizon. To get a better grasp of the work we do, take a look at our city pages: → @mumbaifoodie → @l etsfigrr → @pune.servd → @bengaluru.servd → @hyderabad.servd → @goa.servd → @delhi.servd → @servd.india What will you work on? * Create engaging and concise F&B content for Instagram, focusing on local culinary experiences, trends, and unique dishes in Kolkata. * Collaborate closely with the production team and post-production to ensure the written content aligns seamlessly with visual elements. * Stay attuned to Kolkata's ever-evolving food scene, from street food stalls to upscale restaurants, and translate these experiences into engaging written content. * Attend food events, tastings, and restaurant openings to gather first-hand information for posts. * Stay in touch and maintain relationships with various stakeholders of the F&B industry – PR and Marketing teams, Brand teams, Chefs and Owners * Maintain a consistent posting schedule and adhere to content calendars to ensure regular and timely updates. * Respond actively to comments and engage with followers on Instagram to foster a sense of community. * Collaborate with the internal team to brainstorm creative concepts and campaigns that resonate with the target audience. * Participate in content planning meetings to contribute fresh ideas and strategies for optimising Instagram engagement. * Monitor Instagram analytics to track the performance of different types of posts and adapt strategies accordingly. * Adapt writing style to suit various Instagram formats, such as carousel posts, Stories, and Reels. Who are we looking for? * Someone who has a passion for food and a deep understanding of Kolkata's culinary landscape. * Someone who has a minimum of 3 years of experience in writing for social media platforms, particularly Instagram. * Someone who is a skilled writer with strong communication skills and a keen eye for grammar and language nuances. Must be able to craft clear and concise storylines or messages. * Someone familiar with Instagram's features, trends, and best practices. * Someone who possesses an unwavering dedication towards staying updated with the latest developments in the realm of food, local events, and digital advancements. “

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