Search Engine Optimization Executive

1 month ago


Coimbatore, India HealthSy Full time

Key Duties and Responsibilities:


1.Keyword Research and Analysis:

  • Conduct thorough keyword research to identify high-potential keywords in the health industry.
  • Analyze keyword trends and competitor keywords to inform content and marketing strategies.


2.On-Page SEO Optimization:

  • Optimize website content, meta tags, headers, and images to ensure maximum visibility on search engines.
  • Ensure that all web pages comply with SEO best practices and are optimized for targeted keywords.


3.Content Strategy and Optimization:

  • Collaborate with content creators to develop SEO-friendly content strategies.
  • Optimize existing content for better search engine ranking and user experience.


4.Technical SEO:

  • Conduct technical SEO audits to identify and fix issues related to site speed, mobile-friendliness, crawl errors, and more.
  • Work with web developers to implement technical SEO improvements.


5.Link Building and Off-Page SEO:

  • Develop and execute link-building strategies to enhance domain authority.
  • Monitor and manage the company’s backlink profile.


6.Analytics and Reporting:

  • Use tools like Google Analytics, Google Search Console, and SEO software to track and report on SEO performance.
  • Analyze website traffic, user behavior, and conversion rates to identify opportunities for improvement.


7.Competitor Analysis:

  • Conduct competitor analysis to stay informed about industry trends and identify gaps in the company’s SEO strategy.
  • Benchmark the company’s SEO performance against competitors.


8.Local SEO:

  • Optimize the company’s online presence for local search, including managing Google My Business listings.
  • Ensure local citations and listings are accurate and consistent.


9.SEO Strategy Development:

  • Develop and execute comprehensive SEO strategies aligned with the company’s business goals.
  • Stay up-to-date with the latest SEO trends, algorithm changes, and best practices to continuously improve the company’s SEO efforts.


10.Collaboration and Communication:

  • Work closely with marketing, content, and development teams to ensure SEO best practices are integrated into all digital efforts.
  • Communicate SEO insights and strategies to stakeholders in a clear and actionable manner.


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