Sales Executive For Chennai
4 months ago
Responsibilities
The Sales Executive is responsible for the sales performance and the profitability of the Traditional
Trade/General trade for the assigned Territory within a region. He/she assists the Area Sales
Manager (ASM) in delivering the overall regional sales objectives, supervises, fine-tunes and
monitors the execution and takes pro-active initiatives to cease every opportunity to increase the
sales in accordance with the companies- policies and strategies.
He/she heads and coaches the distributor Sales Team in the territory. It is his/her obligation to
form an efficient and effective team that is perfectly cooperating with all internal and external
partners.
To achieve volume and value objectives of the assigned territory within budget, time and policy
parameters through efficient control of the network under charge
2. Executing the agreed strategic alliances with key outlets
- Timely implementation and follow-ups for monthly activity/ promotions specific to outlet and
chain
- Liasoning with Merchandising team for branding activities at stores
3. Operating all Schemes & Promotional Activities (Marketing & Sales) as per prior approvals and
discussed during the monthly review meetings
4. Responsible for Controlling Dominant shelf space
5. Managing health of distributor channel on a monthly basis
6. Assisting the Area Sales Manager at Sales Forecasting Brand and SKU wise while looking at the
Market Potential.
7. Training & Development of distributor sales team, providing timely feedback in the market &
through monthly review and meetings.
Documentation of outlet expenses (damages, trade schemes, promotional expenses, visibility
expenses) on a monthly basis for audit purposes
2. Settling distributor and outlet claims (within stipulated time frame)
3. Submitting NOCs (No Objection certificate)
- from distributors on a quarterly basis
- from Traditional Trade stores on an annual basis
4. Efficiency tracking of all the investments and promotions in all the outlets.
Key Skills :
Distribution Channel
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