AssetPlus | Content Strategist | chennai
2 weeks ago
We’re hiring an experienced Content Strategist to lead the development and execution of a comprehensive content strategy. In this role, you’ll manage content creation, oversee a dynamic team, and ensure that all content aligns with business objectives and brand identity. If you have 5+ years of experience, a strong understanding of Mutual Funds, Insurance, and Personal Finance, and proficiency in Hindi, we’d love to hear from you
Responsibilities
- Lead the development and implementation of a comprehensive content strategy that aligns with business objectives driving increased visibility, engagement, and business growth.
- Oversee the entire content lifecycle, from ideation to execution, ensuring content across all platforms aligns with the brand’s tone, messaging, and long- term positioning strategy, while maintaining consistency and quality.
- Spearhead the planning and execution of a content distribution plan across all platforms to maximize reach and engagement.
- Manage a team of content writers, graphic designers, and video editors, providing creative direction to ensure the production of high-quality, on-brand content that meets strategic goals.
- Collaborate with cross-functional teams to ensure that all content initiatives are aligned with broader business objectives.
- Lead competitive analysis and market research efforts, staying ahead of industry trends and adapting content strategies to maintain a leadership position in the market and strengthen the company’s brand authority and positioning.
- Drive SEO excellence by leveraging advanced keyword research, on-page optimization, and link-building tactics to ensure that all content maximizes organic traffic, supports lead generation, and contributes to business growth.
- Drive data-driven decision-making by tracking, analyzing, and reporting on content performance using analytics tools, ensuring insights are used to refine strategies and enhance engagement and conversions.
Location: Chennai(Work from Office)
Compensation:
The offered compensation package will be based on the candidate’s prior experience and current Cost to Company (CTC)
Must Have:
- 5+ years of experience in content creation, strategy development, and distribution across various platform
- Must have experience in content amplification strategies and performance monitoring across multiple channels
- Must have prior experience leading and managing a team of content writers
- A strong understanding of Mutual Funds, Insurance, and Personal Finance is required
- Excellent writing and editing skills, with a strong creative flair
- Proficiency in both written and spoken Hindi is a must
Why AssetPlus?
- Exponential career growth
- Lucrative role and immense exposure to the industry
- High scope for learning and knowledge development
- Team engagement and culture-building activities
- Young and vibrant team
- Complimentary lunch
- Regular team outings
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