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Senior Product Manager-Credit Cards

4 months ago

mumbai, India IDFC FIRST Bank Full time

Role/ Job Title : Product Manager – Credit Cards

Function/ Department:  Credit Cards 

Job Purpose:

The position will be responsible for creating & owning the relevant product proposition, Own Millennial Segment Credit Cards product from acquisition, policy, analytics to product execution end to end.  Managing sales funnel thru interventions at Credit policy, Underwriting processes, frictionless sales onboarding processes & portfolio metrics for the Millennial Segment Ownership of product privileges, campaign metrics, smooth functioning of customer lifecycle including customer service Ownership of product planning, analysis and P&L for the millennial segment

Roles & Responsibilities:

Identify the segment needs, develop & manage the product offering thru constant competition benchmarking, CVP interventions, build relevant features & offers to drive customer value proposition & profitability Designing go-to market strategies, enabling the appropriate communication Management of Credit Policy & Underwriting Processes for right customer selection, optimizing the existing bank clients for pre-approved / pre-qualified eligible base Facilitate seamless client onboarding with minimal friction. Establishing and maintaining the internal ecosystem to support scale up of all facets of the business and execution of the segment roadmap Work closely with Analytics team for creating the right personas basis lifestyle, behavior, propensity etc. for customized and differentiated acquisition messaging for optimal conversion Own all aspects of base management, recon across product features, reward redemption, statements, stationary Own all aspects related to customer service, add on, replacement & upgrade processes for the segment Own P&L for millennial segment Build strong relations with internal & external stakeholders Align closely with Customer Service to build and maintain a strong customer experience Evaluate & drive promotional plans to ensure that they are consistent with product line and segment’s strategic objective 

Education Qualification: 

Graduation: Any Graduation 

Post-graduation: Any post-graduation

Experience : 5+ years of experience