Growth Marketing Manager

3 weeks ago

Bandra, India YourHappyLife Full time
Job Title: Head of Online Marketing / Growth Head / Ecommerce Head (D2C)
Ideally from a similar industry (D2C - beauty, FMCG, health/wellness, personal care etc)
On site position in Bandra West, Mumbai.
Company Description:
YourHappyLife is a new-age wellness brand based in Bandra (Mumbai), offering complete wellness solutions with a focus on empowering individuals to live #yourhappylife. We are looking for a dynamic e-commerce leader to drive our online growth story. We're seeking a seasoned professional who can be a strategic partner to the founder and take ownership of our entire online presence and growth.
Role Description:
This is a full-time on-site role as the Head of Online Marketing at YourHappyLife. Be a core senior team member of a rapidly scaling startup We're looking for an exceptional e-commerce leader who has successfully scaled D2C brands from ground up. The ideal candidate will be a hands-on strategist with deep expertise in P&L management, performance marketing, conversion optimization, and marketplace growth. The role involves overseeing performance marketing, social media marketing, digital marketing, and online marketing strategies to drive brand awareness and engagement.
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Primary Objectives:
Drive complete P&L ownership and growth
Scale customer acquisition across all digital channels
Build and optimize customer retention strategies
Establish operational excellence across website, marketplaces, and digital platforms
Key Responsibilities
P&L Leadership:
Own and drive complete e-commerce P&L responsibility
Develop comprehensive growth strategies across all digital channels
Set, track, and achieve quarterly and annual revenue targets
Drive pricing strategy and promotional calendar
Build and manage high-performing teams across multiple functions
Customer Acquisition, Performance Marketing & Marketplace Management:
Lead performance marketing initiatives across Meta, Google, and YouTube
Structure and optimize campaigns for maximum ROAS
Develop and execute creative strategy for performance marketing
Collaborate with Head of Brand & Creative on creative direction
Manage and optimize marketing budgets exceeding 1 crore monthly
Drive creative strategy for performance marketing
Manage and grow presence across marketplaces (Amazon, others)
Customer Experience & Retention:
Drive customer retention strategies through cohort analysis
Own user journey optimization across all touchpoints
Lead the customer experience team
Implement and optimize loyalty programs
Analyse and improve customer lifetime value
Technical Optimisation:
Drive SEO strategy and organic traffic growth
Manage marketplace presence, especially Amazon
Lead website optimization and conversion rate improvements
Implement A/B testing frameworks
Optimize tech stack and analytics infrastructure
Required Experience & Skills:
8+ years of experience in e-commerce with at least 3 years in leadership roles
Proven track record of scaling D2C brands from 0-1 and 1-100
Deep expertise in:
Performance marketing (Meta, Google, YouTube)
Creative strategy for performance campaigns
Shopify platform and e-commerce analytics
A/B testing and conversion rate optimization
Amazon marketplace and AMS
SEO and organic growth strategies
Quick commerce and marketplace management
Strong understanding of:
Consumer psychology and purchase behaviour
Performance creative requirements
Data analytics and attribution modelling
Team building and management
Technical Skills:
Advanced proficiency in Meta Ads Manager and Google Ads
Expert knowledge of Google Analytics and data visualization tools
Strong understanding of Shopify ecosystem and plugins
Proficiency in SEO tools and techniques
Working knowledge of UX/UI principles
Understanding of video and static creative requirements
Leadership Qualities:
Self-starter with entrepreneurial mindset
Strong ownership mentality
Excellent problem-solving abilities
Strategic thinking with hands-on execution capability
Ability to work in fast-paced startup environment
Strong communication and stakeholder management skills
What We Offer:
Opportunity to be a key leader in a high-growth startup
Direct access to founder and key decision-making
Autonomy to build and execute strategies
Chance to build and lead teams
High-impact role with visible results
Ideal Candidate Background:
Has successfully scaled at least one D2C brand past 50 crores annual revenue
Experience in wellness/beauty/personal care industry preferred
Track record of managing budgets over 1 crore monthly
History of building and leading high-performing teams
Note: This is a high-visibility role requiring both strategic thinking and hands-on execution. We're looking for someone who can roll up their sleeves and get things done while also thinking big picture about growth.

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