Brand Manager

1 week ago

Ibrahim Bagh Lines, India Vijaya Diagnostic Centre Limited Full time
AboutVijaya Diagnostic Centre, founded in 1981, is one of India's largest diagnostic service providers. With over 90 centers across Telangana, Andhra Pradesh, West Bengal, and Maharashtra, Karnataka it offers a wide range of diagnostic tests, including laboratory, radiology, and imaging services. Known for its accuracy, advanced technology, and patient-centric approach, Vijaya Diagnostics plays a key role in providing reliable healthcare diagnostics. Its commitment to quality and precision ensures timely and accurate results, making it a trusted name in the healthcare industry.We are currently hiring for Brand Manager & Content Writer :

Job Title: Brand Manager & Content Writing Expertise Location: Himayatnagar, Hyderabad Company: Vijaya Diagnostic CentreKey Responsibilities: 1. Brand Strategy & Management:Develop and execute strategic brand positioning and messaging across digital, print, and social media channels. Ensure brand consistency and integrity in all communications and marketing efforts. Monitor market trends, competitor activities, and customer insights to refine brand strategies.Develop and maintain strong, strategic relationships with vendors and suppliers across various categories (medical equipment, consumables, IT services, etc.).Ensure vendor compliance with contract terms, service level agreements (SLAs), and quality standards.Identify new vendors, assess potential partnerships, and onboard suppliers that can contribute to cost-efficiency and quality improvement.2. Content Development & Strategy:Create, edit, and optimize compelling content for websites, blogs, social media, email campaigns, and promotional materials.Collaborate with cross-functional teams to align content with brand objectives and marketing campaigns. Develop a content calendar to manage the frequency and consistency of content output.3. Digital Marketing & Social Media Management: Lead digital marketing initiatives, including SEO, SEM, email marketing, and paid social media campaigns to enhance brand awareness and engagement.Craft creative briefs and oversee the production of content for campaigns, ensuring alignment with brand guidelines. Analyze digital and social media performance metrics, making data-driven recommendations for optimization.4. Campaign Management:Plan and execute branding campaigns that effectively communicate our value proposition to our target audience.Track and measure the success of campaigns, adjusting strategies as necessary to meet objectives.5. Collaboration with Stakeholders: Work closely with the Marketing, PR, and Design teams to ensure cohesive communication efforts. Collaborate with external partners, agencies, and influencers to amplify brand presence and content reach.Qualifications & Skills:Bachelor’s degree in Marketing, Communications, Journalism, or a related field.3-5 years of experience in brand management, content writing, and digital marketing.Proven experience managing and executing successful brand campaigns.Exceptional writing, editing, and proofreading skills with a keen eye for detail.Strong understanding of SEO, SEM, and social media management tools.Creative thinker with a strong sense of storytelling and brand voice.Excellent communication and interpersonal skills, with the ability to work in a team-oriented environment.Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.How to Apply:Interested candidates should send their updated resume, portfolio of work (if applicable), and a brief cover letter detailing their experience to with the subject line "Application for Brand Manager & Application for Brand Manager "Content Writing Expertise."RegardsSachin ShetHead - Talent Acquisition

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