Marketing Manager

4 days ago

India AryaXAI Full time

AryaXAI stands at the forefront of AI innovation, revolutionizing AI for mission-critical businesses by building explainable, safe, and aligned systems that scale responsibly. Our mission is to create AI tools that empower researchers, engineers, and organizations to unlock AI's full potential while maintaining transparency and safety.

Our team thrives on a shared passion for cutting-edge innovation, collaboration, and a relentless drive for excellence. At AryaXAI, everyone contributes hands-on to our mission in a flat organizational structure that values curiosity, initiative, and exceptional performance.

We are looking for an experienced content marketer for our AryaXAI platform. In this role, you will assist our marketing team in creating and executing our marketing strategy for the AryaXAI platform. 

We are looking for a dynamic and creative Content Marketing Manager with 2-5 years of experience in content creation, design, SEO, and email marketing. You will develop engaging content, design marketing materials, and implement SEO strategies to drive growth and conversions across various platforms. This role requires collaboration with the marketing team to ensure alignment with overall marketing strategies and goals.

Key Responsibilities:

1. Content Creation & Strategy:

  • Be a subject matter expert with a pulse on the benefits market, monitoring news and trends. Develop deep knowledge of the competitive landscape from a business and product perspective and identify points of differentiation.
  • Develop and produce high-quality, engaging content for blogs, articles, white papers, case studies, website copy, social media, and email campaigns.
  • Collaborate with the marketing team to create content that aligns with the company's overall growth strategy and goals.
  • Ensure content is tailored to target audiences and optimized for conversion.
  • Create a content calendar and actively participate in social media and community forums

2. Design & Creatives:

  • Design eye-catching creatives for social media posts, blog graphics, and email campaigns.
  • Create visually appealing marketing collaterals, including brochures, presentations, and other promotional materials.
  • Work with designers (or use tools) to develop on-brand visual content.

3. SEO & Keyword Optimization:

  • Implement SEO best practices to optimize content for search engines and increase organic traffic.
  • Conduct keyword research to identify relevant keywords and integrate them effectively into content to improve search engine rankings.
  • Track and analyze content performance through SEO metrics and make data-driven decisions to enhance visibility.

4. Email Campaigns:

  • Plan, create, and execute high-quality email campaigns to maximize conversions and engagement.
  • Manage email lists and segment audiences for targeted marketing efforts.
  • Monitor and analyze email campaign performance, providing insights and recommendations for improvement.

Qualifications:
  • Has at least 2-4 years of experience as a SaaS marketer (Brownie points if you have experience in B2B product marketing or related go-to-market functions at a growth stage SaaS company)
  • Master’s degree in business, communications or related field
  • Experience working with marketing and sales teams and understand which channels to leverage to best position the product and maximize impact
  • Proficiency in tools like email marketing (Zoho campaigns/ Mail chimp), marketing analytics (Google Analytics), designing (Canva) and SEO tools
  • Experience in driving product launches and marketing campaigns
  • Understanding of positioning, messaging, website and social media optimization
  • Exceptional written, verbal and collaboration skills with the ability to craft crisp messaging that resonates with diverse audiences.

Benefits for you:

  • Best in the industry health insurance for all our employees and their family
  • Work in a fast-paced startup that’s quickly growing 
  • Have a meaningful impact on a platform that is scaling very rapidly
  • Work in a highly collaborative, cross-functional environment that emphasizes empowerment and autonomy
  • Competitive salary

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