Kapiva | Marketing Specialist | bangalore

5 days ago


Bengaluru, India Kapiva Full time
About Role:
The primary scope of this role would be to support brand building efforts on the various solution-
area(s) under the Kapiva portfolio of products. The role covers creative thinking, data analysis & executional support to help the brand achieve its business targets.
Job responsibilities include:
- Project management of task items basis the strategic objectives for the solution area(s) -
Market Understanding: Understanding of the TG, their trigger & barriers; competitive landscape,
etc
- New Products Development (NPD) : Helping in communication development across
touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc
- Communication Development : Assist in managing all consumer touchpoints - social
media, performance marketing, influencer collaborations, brand campaign, etc
- Data Analytics : Actively driving measurement & learnings for various marketing initiatives -
Stakeholder Management : Collaborating with relevant POCs across the marketing team,
cross-functional teams and external partners/agencies/vendors
- Other activities required to support portfolio management, sales support, customer service, etc to drive product/therapy success
Location : Bangalore
What we are looking for:
- Bachelor's degree in Communication, business administration, or related field.
- ~0-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing
- Highly motivated & Self-driven, enthusiastic team player
- Ability to manage multiple projects simultaneously
- Passionate about building a consumer brand
About Kapiva:
India’s First Modern Holistic Ayurvedic Brand, delivering innovative solutions to Millennials.
Kapiva is an Ayurvedic result-driven brand consisting of everyday products that are infused
with pure Ayurvedic herbs. Each product is manufactured with research-based formulations
crafted by qualified Ayurvedic experts at The Kapiva Academy of Ayurveda. Our ethos is all
about efficacy by creating the perfect balance of ancestral scriptures with modern-day
technology to provide solutions for common lifestyle issues like digestion, hair & skin,
weight management, diabetes, hypertension, and more
Website:

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