Program Analyst- Marketing

4 months ago


Chennai, India Frost & Sullivan Full time
About Frost & Sullivan:Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leveragevisionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure. For more than 54 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and investment. For more information, please visit: Unit: Demand GenerationRole: Program Analyst/Senior Program Analyst

Job Description:To develop integrated marketing programs incorporating appropriate elements to achieve qualifieddemand generationDuties and Responsibilities: Working on Marketing Campaigns which include Creating HTML templates for all Deployment of test runs when requested Prepare Campaign Analysis Report for all campaigns Prepare various list pulls from CRM database Work on ad-hoc projects and requests Program creation in marketing automation which includes Preparation of contact filters Creating HTML templates Creating Distribution lists and emails Creation of queries to keep a check on Invalid emails, titles etc. Working on the invalid web registrants Training new hires

Skills required:MS Access/SQL - Intermediate (or above)HTML 5 - Should know Dreamweaver/Expressions web or similar HTML tools. Knowledge of JavaScript coding is preferableAutomation tools - Should have working experience onEloqua/Hubspot(preferable)/marketo/ pardot/ Sales FusionBasic knowledge of CRM tools like Sales logix/MS Dynamics/Salesforce.

Qualifications:Bachelor of Engineering: Any degree with Computer science/applications specializationMasters: Not mandatory, Computer science/applications specialization desired

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