Pardot Specialist

3 weeks ago

Delhi, India eClerx Full time
Roles & Responsibilities include;
Implement marketing automation campaigns using Pardot tool by identifying segments, setting up campaigns, emails, landing pages, and forms/form processing
Build Lead Nurture Campaigns in Pardot
3-4 years of responsive HTML coding experience email + landing pages
Understanding of lead lifecycle campaigns
Advanced knowledge of SQL queries
Third party integrations with Pardot
Experience in setting up Lead scoring and Grading model in Pardot
Participate in consultation calls to provide solutions for complex customer journeys
Perform Peer QA and Self QA of campaign assets as per campaign timelines
Adhere to internal campaign management process and SLAs
Actively research on solutions to optimize campaigns
Build Reports in Pardot and Salesforce to track campaign performance
Troubleshoot issues identified in campaign performance and metrics
Perform A/B testing, monitor campaign performance and lead optimization efforts
Conduct periodic “Best Practice Sharing” sessions for the rest of the team on new solutions/issue resolution etc.
Communicate with stakeholders – current status of WIP campaigns, ad-hoc projects or tasks, work with upstream teams to eliminate blockers for launching campaigns on time.
CRITICAL -
Campaign management, planning a marketing program, and designing a campaign
Sending Deliveries: Email Template setting, ensuring deliverability & execution
Segmentation: Managing recipient data, filtering conditions and combining query results along with application of standard exclusions
Executing Campaigns: Configuring approval cycles, proof validation and final execution of campaign workflow.
Should have prior experience on creating Advanced Campaigns; A/B Testing, designing multi-channel & Cross-channel campaigns and event triggered recurring campaigns.
Creating personalized email & conditional content, managing subscription & targeting subscribers
Creating forms and form handlers and testing them adequately for SF sync
Post Campaign Analytics & Reporting; Delivery & Campaign reports, measuring campaign results.
Technical Skills
Mandatory 3+ years of experience on Salesforce Pardot
Preferred to have Pardot Specialist Certification; Pardot Consultant certification will be added advantage
Has adequate to SF CRM and able to troubleshoot sync issues between Pardot & SF CRM
Should have worked on Pardot B2B Marketing Analytics
Good knowledge of HTML, CSS, JavaScript
Adept at building complete engagement flow involving multiple lead-sources viz web-form, purchased list, leads from social media campaigns
Adept at setting up complex automation rules and lead scoring & grading models
Has ability to work in a high-energy, quickly changing, and demanding environment
Should have excellent communication and project management skills and be able to interface directly with clients and higher management.
Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies.

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