Ads Lead

4 days ago

Mumbai Metropolitan Region, India OZiva Full time

Role Overview We are seeking an experienced and data-driven Ads Lead to head the advertising function across E-commerce and Quick Commerce platforms. The ideal candidate will have a proven track record in performance marketing, campaign strategy, and revenue optimisation. This role involves leading a cross-functional team to plan, execute, and analyse ad campaigns that drive traffic, conversions, and profitability. Key Responsibilities: ● Lead the end-to-end advertising strategy across E-commerce and Quick Commerce channels (Amazon, Flipkart, Blinkit, Zepto, Instamart, etc.). ● Develop and implement data-backed campaign strategies to maximise visibility, ROI, and revenue growth. ● Own the advertising P&L, ensuring efficient budget allocation and optimal spend utilisation. ● Plan, monitor, and optimise paid media campaigns (CPC, display, sponsored listings) to improve ROAS and reduce acquisition costs. ● Collaborate with internal category, marketing, and design teams to align ad creatives and communication with business goals. ● Identify growth opportunities through audience segmentation, keyword optimisation, and competitive benchmarking. ● Analyse campaign performance, track KPIs, and prepare dashboards and insights for leadership. ● Stay updated with platform trends, ad policy changes, and emerging tools to ensure campaign innovation and compliance. ● Work closely with external partners and marketplace account managers for visibility drives, brand days, and promotional campaigns. Requirements: 1. Bachelor’s/Master’s degree in Marketing, Business, or related field. 2. 6+ years of experience in performance marketing, with hands-on expertise in E-commerce and/or Quick Commerce platforms. 3. Strong understanding of ad ecosystems — Amazon Ads, Flipkart Ads, Blinkit, Zepto, etc 4. Analytical mindset with expertise in Excel, Google Analytics, and marketplace dashboards. 5. Excellent leadership, communication, and cross-functional collaboration skills. 6. Ability to translate data insights into actionable strategies that drive revenue and efficiency. Key KPIs ● Revenue contribution from ads (Ecom + Q-com) ● Advertising ROI (RoAS) ● Cost per acquisition (CPA) / cost efficiency ● Conversion rate and category visibility improvement ● Campaign performance and budget utilisation efficiency

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