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Performance Marketing

3 months ago

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Role - Assistant Manager - Performance Marketing Business Over View -: NIIT's Career Education Business delivers a diverse range of learning and talent development programs to millions of individual and corporate learners in areas including Banking & Finance, Information Technology and Digital Media Marketing, It focuses on providing enhancement & employability skills to learners. Job Overview: Own Performance marketing initiatives, Responsibilities and Duties: a) Driving all Paid Digital Marketing efforts. b) Manage channels Like Google Search, Facebook, YouTube, display, Affiliate, retargeting to acquire new users. c) Run re-marketing campaigns to convert non-converting users. d) Plan and execute monthly and quarterly plans and manage marketing spends. e) Landing page and funnel optimization (work with product teams) to improve the relevance and improve conversion rates. f) Drive marketing efficiency through optimizing channels and campaigns for cost and performance managing both the cost per lead and the cost of acquisition. g) Visualize and build the required analytics dashboards and insight tools. Education Qualifications MBA in marketing Technical Skills Performance Marketing, Platform Knowledge: Google Search, Facebook, , Affiliate, others, Hardcore experience in managing Lead campaigns. Strong analytical skills with expertise on tools such as Google Analytics and Excel. Behavioral/Soft Skills Excellent communication skills, a team player Experience Range 3-5 years